Last Monday, I launched a series called PR Tools and touched upon several tools I thought were great for our day to day media monitoring, so today’s post is dedicated to the social media professionals/community managers. Would it help if you could monitor your Facebook page, Twitter feed and blog from one dashboard? Want to receive alerts every time your brand is mentioned online so you can respond quickly? Need help identifying the demographics and preferences of your online audiences? Well, then, allow me to share with you PR Tools: Social Media Management, Non-Paid.
Facebook Insights – If you aren’t using Facebook for your brands, then you should be. Once you have a page set up and have at least 30 “Likes,” you can begin to utilize Facebook’s free analytics platform, Insights, which provides measurements on your page’s performance. Using Insights is kind of a no-brainer, but I am shocked to learn that a lot of people on the platform still don’t utilize this tool. You can find anonymized demographic data about your audience, and see how people are discovering and responding to your posts. I utilize the tool to experiment with different types of posts to see what my audience responds to best.
Google Analytics – Another tool I use almost daily, Google Analytics is an easy to use reporting platform where you can decide what data you want to view and customize your reports. Google Analytics not only lets you measure sales and conversions, but also gives you insights into how visitors use your site, how they arrived on your site, how much time they spend on the site, when you are seeing the most/least traffic, etc. Standard membership is free, and Premium membership is an annual fee of $150K. That is not a typo. Only brands with big budgets should consider Premium membership.
Feedly – I used to live and die by my Google Reader, but since it is being retired July 1st, I switched my Google Reader feed over to Feedly, and am much happier. Feedly is an RSS feed that helps me keep up with all of my favorite websites and blogs in one place.
HootSuite – A popular platform in the social media circuit, HootSuite is a management system for organizations to collaboratively execute social campaigns across multiple networks from a single dashboard. Used by 79% of the Fortune 100, HootSuite makes it easy to target markets with the right message, and gather actionable data to optimize your outreach campaigns. Visit HootSuite Enterprise to register for your free demo. You can subscribe for no cost, but there is a paid version as well.
Klout – Do you know what your Klout score is? Measure your social influence on this platform that aggregates your entire social presence and then uses social media analytics to rank users with an official score from 0-100. The higher the number, the more influential you are.
Social Mention – Social Mention is a social media search and analysis platform that aggregates user generated content from across the globe into a single stream of information. It allows you to easily track and measure what people are saying about you, your company, a new product, or any topic across the web’s social media landscape in real-time. Social Mention monitors 100+ social media properties directly including: Twitter, Facebook, FriendFeed, YouTube, Digg, Google etc., and you can create alerts for free.
Topsy – I just started using Topsy, and I am already a big fan of this social listening platform. It provides deep, comprehensive analyses of hundreds of billions of Tweets and web pages gathered from millions of unique websites, blogs and social media services. Topsy leverages these social conversations to index, analyze and rank content and trends. You get instant access to conversations from moments ago or even years ago, which allows you to discover new data or info, quantify it, and make strategic business decisions related to your social media strategy.
Like I mentioned last week, you don’t have to utilize every tool. I suggest signing up for the free demos and learning how each of them function to see which ones meet your needs best.
Have any other free social media management platforms you want to share info about? Let me know here or on Twitter at @ThePRCloset.
Tune in next Monday for PR Tools: Social Media Management, Paid Platforms.