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Twitter has become an incredibly important social marketing tool, and social media in general has changed the PR landscape, infiltrating our PR strategies and becoming a large part of our PR plans/campaigns/initiatives.  It is so important that you understand Twitter as a social platform before launching it, and that you understand even more so how to master the platform. I came across a great article that breaks down the “formula” of just what makes a “perfect” tweet, which I thought could be helpful to most of you and wanted to feature in today’s post:

(Note: Pay close attention to points #4 and #5… They have more weight than one would have thought.)

What doyouthink makes a good tweet? Share your thoughts with me on Twitter at @ThePRCloset…