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As a senior in high school about to make a college decision, I have a few questions for you. I hope to enter the public relations field of fashion after college. I was wondering what your thoughts were on attending a fashion school such as the Fashion Institute of Technology. Do you think attending a school specialized in fashion is better or worse than attending a liberal arts school? If you saw FIT on a resume vs. Fordham or Syracuse, what would you think?

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They are all great schools. If you are truly interested in fashion specifically, FIT is a great choice, but if you want to study PR/Communications, there are several programs at various schools that will offer the curriculum you need. Ultimately, choosing a college comes down to making sure the courses, curriculum, campus life, faculty, classroom size, cost, location, etc all meet your needs. You should take college tours before you decide if you can. Good luck.

Hey! I've been following your blog for so long now and I love it! I'm currently a junior in college and I am majoring in Finance and minoring in Public Relations. I still haven't found a PR internship. I've been sending out tons of cover letters and resumes and I'm waiting to hear back. I know having experience is a major key in the PR industry. Should I be worried since I only have a year left until I hit the real world?

Asked by

I would keep on looking, but if you are a Finance major, shouldn’t you be focusing your efforts on an internship in Finance? Whomever you”re sending your resume to may be wondering why you even want a PR internship since that isn’t your major. Decide what you want your career to be and then focus on an internship in that field. Good luck.


Lippe Taylor, a full service brand marketing/communications agency specializing in products and services marketed to women in the lifestyle, beauty, fashion, and health categories, is looking for intelligent, motivated and dedicated interns to join our account teams.

Lippe Taylor provide a fast-paced, vibrant and creative culture consisting of employees with a passion for excellence and a commitment to do their best. They provide interns with a challenging and rewarding experience.  Applicants should have a strong interest in media communications. In order to fully maximize the benefits or your internship, qualified interns must be able to commit to a schedule of at least 3 days a week and the hours are 9am to 6pm. School credit is given when applicable and a travel stipend is provided.  

Responsibilities include, but are not limited to: 

Media Outreach

  • Update and create regional and national media lists
  • Handle all product/media requests and coordinate messengers for pick-up 
  • Assist team with pitching the media and making follow-up calls as needed


  • Help supervisors proactively track media coverage daily to be included in the weekly trackers
  • Update ongoing recall lists
  • Scan placements


  • Assist team in planning event logistics as needed
  • Assist team in compiling press kits
  • Organizing editorial calendars
  • Conduct research for various program elements as needed for clients and/or new business


  • Organize product closets
  • Take product inventory and create documents listing number of products/what is needed


  • Be available for any task/project that may arise for other supervisors
  • Familiarize yourself and learn all relevant programs including Cision’s, Lexis Nexis, Critical Mention
  • Agency tasks

All interested applicants, please e-mail resumes and a short cover letter to

Name:  Yun Yu

Age:  25

Position/Company:  Senior Account Executive, Lippe Taylor

Describe your job in one sentence:  My job is to make people and things look good.  

Where did you go to college?  Zicklin School of Business at Baruch College

What was your major?  Marketing Management with a minor in psychology

First internship?  What were your responsibilities?  What did you learn?  New York Times best-selling author Gabrielle Bernstein whom I met in my college classroom; she inspired me to get my foot in the door. I also simultaneously interned at Fox Greenberg Public Relations, a boutique bi-coastal PR firm that specializes in beauty, events and luxury lifestyle. I learned so much about PR and events during both my double-internships. Meeting amazing personalities like Beyonce, Alicia Keys, Steven Taylor, Tina Fey (she is hilarious in person), Peter Dinklage (also hilarious), Neil Patrick Harris and so many more… it was just the icing on the cake!

First job in PR?  When people complain about interning or working for free, I remind them that my internship is how I landed my first job in PR at FGPR.

Did you move to another city (like NY/LA) to pursue your career in PR?  I was raised in New York but considered moving to Hong Kong (Frement PR) to pursue PR opportunities there. I’ve always wanted to test my language skills.  

Favorite part of your job? Least favorite part of your job?  My favorite and least favorite part of the job is the same, which is also something you have to accept as a publicist and that is no two days will ever be the same. Seeing all the elements come together at an event or seeing months of hard work get published is a close second for favorite part of my job.  

Favorite brands (brands you think are launching great PR campaigns)?  Instead of specific brands I would like to turn it around and give a shout out to my editorial counter-parts; the way the publications keeps reinventing and redesigning themselves without losing their original integrity is amazing and they deserve recognition.

Biggest lesson learned to date in your career?  Triple. Check Yourself ALWAYS.

Who were/are your mentors?  I learn by watching people so I was very lucky to have many strong female figures in my life that I could look up to and learn from. My cousin Elaine Yu broke many glass ceilings in a male-dominated industry; Sarah Greenberg of Fox Greenberg Public Relations gave me an experience of a life time; she never fails to amaze me, still.

Best work advice?  Don’t take yourself too seriously and from Sarah Greenberg, “don’t ever assume!”

As a publicist, you can’t live without your… wit. Things don’t always go as planned and when they don’t you have to be smart about how you handle the situation and how you handle yourself.  A good sense of humor also goes a long way!

In order to succeed in PR, you… need your team. The saying “it takes a village” is by no means a joke. You are only as good as your team is and my Lippe Taylor team is amazing.

If you weren’t a publicist, you’d be… something of or related to food. My friends just started their own business called Tea n’ Milk

What is your website, twitter handle, or anything else you’d like to promote? @AloraYun is my handle for everything – instagram, twitter, tumblr.

Olson Engage, one of Chicago’s hottest midsize agencies, is in search of some amazing, paid Chicago-based interns for February – June 2014.

Olson Engage has a very diverse blue-chip client base, ranging from food and beverage clients like Wrigley, Oscar Mayer, MillerCoors and McDonalds to the country of Belize to Fashion Outlets of Chicago, a shopping destination right near O’Hare Airport.

Below is the job description and requirements:

Start Date: Monday, February 17th, 2014

End Date: Friday, June 13th, 2014

Pay: $12/hour

Reports to Public Relations Account Executive

Position Summary:  Olson Chicago is looking for candidates available for a four month internship starting mid-February, lasting through mid-June. Olson is hiring interns to assist account teams in the execution of program tactics with the objective of promoting and raising attention for their clients’ brands. They are looking for interns with a good work ethic, strong intellectual curiosity and a desire to work hard and have fun.

Consumer Public Relations Internship

Essential Functions:

Responsibilities include, but are not limited to:

Creating media lists

Drafting, disseminating and pitching media alerts and press releases

Participating in brainstorms and project meetings

Creation of publicity materials and media kits

Conducting research

Media monitoring

Compiling news summaries and providing general office support

Knowledge and Skills:

Impeccable time management and prioritization skills

Ability to coordinate projects from inception to completion and meet demanding deadlines

Excellent verbal and written skills

Strong interpersonal and customer service skills

Education & Minimum Qualifications:

Bachelor’s degree in public relations, mass communications, journalism or related field

Public Relations experience preferred

Previous agency experience, including internships, desired

Qualified applicants should send a resume and a cover letter to Katherine Perry,

Name: Monique Tatum

Age: 32

Position/Company: CEO, Beautiful Planning Marketing & PR

Describe your job in one sentence:   My job can be described as the client whisperer, daily news maker, and exciting story generator.

Where did you go to college?  Fordham University

What was your major?  My original Major was Dance for BFA then I changed it to English because I felt like I needed more of a mental challenge for my college experience.

First internship? What were your responsibilities? What did you learn?  I never had an internship within my career or otherwise. I was already working within my career by then. I was a lucky gal right out of the gate.

First job in PR?  I was the Marketing Coordinator at NBC Universal for The NBC Experience Store where my responsibilities were both Marketing & PR combined. I learned on the job from online promotional work to events such as the Jerry Seinfeld induction in to the NBC Walk of Fame and more. I lucked out with that position, as I was originally just the Manager for the NBC Studio Tours and then one day had a ton of marketing and PR ideas. I put them in a PowerPoint presentation and sent them upstairs to the VP. The next thing I knew, at age 20, I was in pulled up in to the corporate office and my job was to implement those very ideas. I was the youngest person in my department.

Favorite part of your job?  There is a certain thrill that comes with a media placement for a client. I think it kind of ties hand in hand with the fact that we don’t take on clients that we don’t believe in. It has to be a project that we are passionate about. When you see a media placement hit that you pitched the feeling is amazing. You know you created that pitch and the angle from beginning to end with your team, the press releases were written and sent out, and we actually generated that same excitement for someone else. I don’t think the feeling has ever changed for me, from my very first placement until now. Whether I place it , or one of my girls in office does, it is still the same burst of excitement that it was from day 1 in my career. That will forever be my favorite part of the job.

Least favorite part of your job?  You wouldn’t think that my answer would be “being the boss.” However, that is my least favorite part. As the CEO, I wear a million different hats. We are a small boutique firm, so I have to oversee the accounting department and sign off, be the final go-to for any HR issues, and though we have amazing team members, clients do often love speaking to me directly—and at times wearing all of those hats can be stressful. I do however have amazing team members, as I mentioned, who work with me daily to take any work they can and make my life easier. In the end when I look at the big picture, though that’s my least favorite part, it’s also the part that comes with the most benefits. So you will never hear me complain about it. I would much rather count my busy blessings.

Favorite brands (brands you think are launching great PR campaigns)?   It would be remiss of me to not mention at least one of my clients of course! SimpleDeal Mobile App is new to us and I think it is an amazing brand. You walk down the street, point your phone at a restaurant and can see the deals for the day via the app. Innovative, and we are doing some great things with them.

A brand that is my favorite that I wish was on my roster is Versace. It was very smart for them to name Lady Gaga as the new face of the brand and the roll out of the announcement was done with minimal fuss and maximum exposure. A very clean PR campaign that garnered an amazing amount of traction.

Biggest accomplishment so far in your career?  I would say this has to be split. My biggest accomplishments came between 2012 and 2013.  In this time period my firm worked its first Mercedes Benz Fashion Week Show.  We also produced the first annual The Reality of FASHION The Reality of AIDS, where celebrity reality stars walked the runway to raise awareness for AIDS and worked the PR for Hot 97 Summer Jam 2013’s 20th Anniversary concert at 50,000 person filled Metlife stadium. Names like Mariah Carey, Nicki Minaj, Lil Wayne, Chris Brown and more performed. Those are my biggest accomplishments to date.

Biggest lesson learned to date in your career?  The biggest lesson that I have learned in my career is not to try and go it alone. Ever. Though I run my company as the sole owner, it is important to have a skilled team underneath me and a network of people behind me. This year I joined a major networking group and though I am new to it, within the last few weeks of 2013 it made a tremendous difference in what we are able to bring to the table for our clients.

Who were/are your mentors?  I have one mentor.His name is Conrad Strabone, the CEO of E9 Digital which is a web development company. Though we’re in different industries, he is a master marketer at heart and has given me a ton of business advice throughout the years. He has taught me valuable business lessons like not to discount my rates because clients are paying for my expertise and the connections that I have.  He also provides general advice on running my business and suggestions that work on how I should be growing it. For years I did not have a mentor and my mentor, mentee relationship with Conrad sort of naturally fell in to place as we used to share an office with his company.

Best work advice?  When working in PR it is important to prioritize and actually have the ability to put your head down and get the work done. The best advice that I have ever received and give to this day is to work smarter, not harder.   Working in PR that means a ton because you can work and really spin your wheels any day of the week producing 0 results and media placements. When I say work smarter, I mean craft interesting angles that will actually get picked up, research your media contacts, research your topic and the popularity of publications in order to get clients greater media traction. Have your arsenal full of information before you shoot so that you can pitch less and garner greater results for clients.

As a publicist, you can’t live without your… internet! I need to be plugged in at all times.

In order to succeed in PR, you… should always be kind and forever be cognizant of the things you say in public.

If you weren’t a publicist, you’d be… a dancer in a ballet company somewhere in the world.

What is your website, twitter handle, or anything else you’d like to promote?

Twitter: @NYCPRFirm,



Happy New Year!  Today is the first day back to work or school for many of you, and, as we all know, the first day back from a vacation, time off, and/or time with family/friends/solo is never easy.  However, it is important to jump back in and get your work mojo back quickly, so here are a few tips on how to get back into a new work state of mind:

Think positively:  This is probably the most important place to start.  Look, Mondays suck in general, but the first Monday back after the holidays is often brutal… unless, you look at it from a different perspective.  I personally love the people I work with and have some exciting projects coming up, so I decided to come into work today refreshed, focused, and ready to motivate my team to tackle some new, challenging, and exciting projects.  Work and school will be what you make of it, so make the most of your situation and approach each new day as one that will allow for new opportunities.  Truth is, nobody likes a Debbie Downer.  A positive attitude will get you much further and will help you accomplish a lot more.

Make a list:  I was feeling quite anxious about coming back to work today, and when I thought about it, it was because I did not have a mental handle on what needed to be done when I got back.  So, last night, I sat down and made a list—a few actually—of what needed to be addressed first thing this week vs later in the week into next week.  I prioritized everything, drafted a few preliminary emails to get the balls rolling, and felt a million times better about today.  Lists help you organize all of your thoughts and can make work and life less overwhelming.

Meet with your team:  After a stretch of time out of the office, it is always helpful for everyone to regroup and determine courses of action and next steps.  It is also nice to sit with your team(s) to get everyone equally excited about upcoming projects, launches, events, etc., ensuring you are all on the same page and working towards the same goals.  Whenever I meet with my team, I feel so much relief in knowing we are getting things accomplished or we are getting ahead of any problems or challenges we may be facing.  Either way, it will get your week off to the right start—as will some fun holiday vacation recaps.

Set new goals:  There will of course be a ton of projects from 2013 for you to come back to in 2014, but it is also motivating to set some new goals for the year ahead.  They can be short term goals addressing immediate launches, finding an internship, planning an event, etc., and longer term, bigger picture goals that you can develop and work towards over the next year or so.  Either way, new goals give you something to look forward to and keep you engaged and challenged.

Pace yourself:  We sometimes tend to attack a first day or week back to work like a bull out of the gate, but be realistic about the things you can accomplish in the time you have and pace yourself.  The lists should help you do that, so get done what you can, and don’t burn yourself out so early in the year.  There are 359 days left in this year—I promise you, you will get it all done…

Hopefully, these tips get you off on the right foot.  Leave old habits behind you and start this year with a new, positive approach, knowing that a new year allows you the opportunity to do things bigger and better—or at least differently—than before.  Happy Monday!

Bollare Communications, a dynamic bi-coastal firm specializing in fashion, accessories, lifestyle, and beauty public relations, is seeking a Winter/Spring 2014 Beauty Intern to join the New York team.  Applicants should have a strong interest in PR and a passion for everything beauty.

Interns will gain exposure to all facets of the industry and get a unique opportunity to support the beauty team with event coordination, creation of media lists, product trafficking to top tier editors, and more while working on amazing beauty brands.

You should be able to start immediately and be available 2-4 days a week.

Responsibilities include, but are not limited to:

  • Assist with coordination of account press, mailings and distribution to beauty and lifestyle media
  • Facilitate the sending and tracking of beauty samples/loans
  • Assist in coordination of all special events and press appointments
  • Oversee show room/beauty product closet

All interested applicants, please e-mail resumes and a short cover letter to


As the year comes to an end, I have to thank all of you for your support this year. It has been an exciting year, and the blog is now up to 170K followers, which warms my heart to know that you all find my posts valuable and interesting enough to keep coming back week after week. You have helped me spread the word and have shared in my excitement and passion of the PR industry equally, which makes the time and energy spent on The PR Closet so worthwhile.

I wish you all a wonderful New Year full of prominent product placements, fruitful features, grand events, expanded networks, endless opportunities, and much career success—but above all else, health and happiness. In 2014, let’s continue to keep calm and pitch on…

Happy New Year!


PR Consulting is looking to hire a fashion intern for spring 2014. The agency represents a number of high fashion clients in New York, including Dries Van Noten and Band of Outsiders. This internship will allow the opportunity to gain work experience in a fast-paced environment and work closely with current collections. 

Office hours are from 9:30AM-6:30PM with some exceptions. School credit is optional.


  • Must be available a minimum of 3 days per week.
  • Must be organized, positive and detail oriented.
  • An innovative self-starter with problem solving skills, creativity, ambition, and a strong work ethic.
  • Daily responsibilities include sample trafficking and press tracking, compiling press clips, organizing showroom and fashion closet, assisting in research projects, and communicating with media sources to call back samples.
  • During Fall/Winter 2014 NY Fashion Week in Feb 2014, interns will have the opportunity to work at shows and fashion events.

Applicants should apply to