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TIPS FOR LANDING (AND SUCCEEDING IN) A PR CAREER

By Alyson Roy

Getting your foot in the door can be the hardest part in any industry, but there’s a lot you can do to make yourself more attractive to potential employers and to stand out in your first job in the PR world. 

Angle your experience. The first step is to represent yourself in a way you would represent a future PR client.  If you can’t sell yourself, no one will ever believe you can sell a client.  Build your resume like you would build a good story pitch. This means getting right to the hook from the get-go and backing up your idea with clear bullet points that can’t be argued. Don’t make your dream employer read three paragraphs deep to get to your selling point; they won’t.  Instead, sum up the who, what, when, where, and why of “you” in your intro.  Your previous job experience (which will hopefully include some PR internships) should take inventory of the skills you’ve learned in the real world.  Bullet point any actionable tasks you’ve accomplished such as writing press releases, securing a story or working Fashion Week (hyper-linking to examples of your work is a good look, too).  It’s also a great idea to include some testimonials instead of listing that references are “available upon request.”  You might not get to the “request” part, so it’s better to let your supporters vouch for you while you have an employer’s attention.

Google yourself. No really.  Most companies considering a slew of applicants will Google the top contenders to check for a clean—and hopefully impressive—online reputation.You should test Googling yourself to see what a potential employer might see.  Two potential problems could arise.  The first issue is any unprofessional photos.  You should make sure that your public-facing profile photos on all social networks are professional (that means no partying or duck-face selfies!)  If you use one network in particular (such as Facebook or Instagram) to share personal photos with friends and family, you should set that profile to private so that only those you are connected to can see it, but remember, your profile picture will still be visible.  The second issue is that you aren’t Google-able at all, meaning, you don’t come up on the first two pages of Google.  This can be a red flag for employers, ie: “She wants to work in PR but she’s not even on any social media? Will she know how to maximize social media for our clients?” If this is the case, you should consider using your full name to create profiles on as many networks as possible, including a detailed profile on LinkedIn.  If you’re not Googleable because you have a really common name (sorry John Smith, that’s you), you should create a basic blog or resume website specifically for SEO purposes to boost your visibility (Tumblr and About.me are easy options).  Once you’ve cleaned everything up and become a social butterfly (literally), you should consider focusing on one network to grow for professional purposes.  LinkedIn & Twitter can be good for this.  An employer might be browsing your tweets, so if you’ve recently been sharing #PR tips and getting involved in industry conversations, that will leave an impression.  Finally – when applying for jobs, it’s a wise idea to include all of your social links (and links to a blog with writing samples if you have one!).  In doing so, you save the hiring manager the task of finding you, and bonus: you ensure you’re pointing them to exactly what you want them to see.

Be solution-oriented: Your first real job usually includes a trial period, and one of the best ways to prove you’re capable is to be a problem-solver.  Never come to your supervisor with a list of reasons why a certain task or idea won’t work.  Instead, always approach your boss with creative ideas that WILL work.  Coming to your higher-up to ask approval to implement a solution that could be saving them from a PR disaster will not go unnoticed and will help you to become identified as a valuable team member.  By approaching problems with a positive can-do attitude, you will paint yourself as a resourceful candidate who is ready for more responsibility.

Be Consistent: My friend, Lauren Berger (Author of “Welcome To The Real World”) always says, be the same person you were on Day 1, on Day 30, Day 90, an so on, and she’s right.  On the first day, we all show up in our most professional outfit and a willingness to work, but after that we start to get a little too comfortable.  At the end of the day, we’re not judged on our first impression, but on our cumulative work ethic, so try to wake up every day like its your first, and constantly find ways to create new value and be a well-liked team player.  It will pay off in the end.

Be in it for the right reasons: There is a lot of glitz and glamour in Fashion PR, also known as shiny distractions.  Show your employer you’re not in it for the fancy perks, but because you genuinely love the work.  Show up for opportunities, take initiative, and always check in to see if there’s anything else you can be doing to help.  When you’re ready to handle more, ask for it.  You’ll get what you ask for.  By becoming someone your boss can always rely on to finish a task completely, especially the mundane not-so-fun ones, you’ll also become the employee your boss trusts the most and thinks of when opportunities for more responsibility arise.

These tips will definitely help you land and succeed in your Fashion PR career.  Promotions and raises for everyone!

About Alyson Roy:

Alyson Roy is a Guest Contributing Editor for The PR Closet, and the Co-Founder of AMP3 Public Relations, a boutique publicity agency that specializes in Lifestyle & Fashion PR campaigns. Follow Alyson at @AlyAMP3 or www.AMP3pr.com

In light of my pending childbirth, I want you all to meet Alyson Roy, Co-Founder of AMP3 Public Relations and Guest Contributing Editor for The PR Closet for the  month of May. AMP3 PR is a boutique consumer lifestyle agency that specializes in Fashion & Lifestyle PR campaigns, so Alyson has incredible experience planning major PR campaigns, working with the media, servicing clients—all things you want to learn more about. She is a true PR pro, and begins her intro to all of you by imparting her expertise below.

As I mentioned, Alyson will be my featured guest contributor this month, so before she starts posting her informational and inspiring thought pieces on May 5th, I wanted to introduce her to all of you. You’re lucky to be learning more about PR from Alyson this month—and I am honored to have her write for The PR Closet. So, meet Alyson… 

Name: Alyson Roy

Age: 31

Position/Company: Co-Founder & Partner Publicist at AMP3 Public Relations

Describe your job in one sentence:  I head up all client accounts at AMP3, which is a boutique agency specializing in Lifestyle & Fashion PR, where we offer clients traditional PR & media outreach, social media PR & online visibility, and special event PR & Production.

Where did you go to college? I’m Canadian, so I went to college in Canada at Acadia University.

What was your major? I got my Business degree, with a specialization in Marketing & Communications.

First internship? What were your responsibilities? What did you learn?  My first internship was at Arista Records (a division of BMG).  They gave me one major project for the summer, which was to track the impact of various publicity initiatives on record sales (such as appearances on morning shows versus late night shows) to be presented to the CEO with my suggestions for PR going forward.  My first week on the job was also my first week living in NYC (ever), and I learned very quickly that I was in my element, truly happy, and 100% moving to New York immediately after graduation. 

First job in PR? After leaving the major record label scene and experiencing what it was like to work in-house for a big company, I discovered the concept of the boutique PR firm, and worked at a music, fashion & lifestyle agency called Flawless.

Did you move to another city to pursue your career in PR?  Yes.  There was a very limited (aka: non-existent) job pool in the Entertainment & Fashion PR industry in my hometown of Halifax, Nova Scotia, Canada, so I figured I might as well move to the capital of both industries: New York City.

Favorite part of your job?  To be a good publicist, you have to think like an entrepreneur; like every new project, company or brand is your own, and you need to grow it as much as possible—I LOVE that spirit! I also love the variety in PR, and how every day is different than the last.

Least favorite part of your job?  In PR, you can’t guarantee to a client exactly what the results of a campaign will be.  There are no guarantees, only earned results, and this can be stressful.  It’s especially hard when you’re told that a client story is going to run, you’ve even done your fact checking, and then you flip through the magazine (or turn on the channel) only to find out that Britney shaved her head or Bieber got arrested again, and thus, your client’s clip got cut.  The disappointments in PR are tough, but there is always a reward around the next corner to make up for it.

Favorite brands (brands you think are launching great PR campaigns)?  I absolutely loved what Marc Jacobs’ team did during New York Fashion Week with their special pop-up shop in SoHo that only accepted social media as currency.  Kate Spade’s 24-hour digital pop-up window was equally genius.  There have also been a lot of great New York centric lifestyle campaigns that have really made an impact, I’m looking at you: SoulCycle and The Cupcake ATM. Also, “Avocados From Mexico,” seem to be literally everywhere I’ve been so far this year, from Sundance Festival to the latest issue of Us Weekly.

Biggest accomplishment so far in your career?  Hands down, launching my own company.  Sometimes I look back at the beginning and then at how we’ve grown and I pinch myself, seriously.

Biggest lesson learned to date in your career? The number one complaint I hear in new business meetings is that clients are tainted from previous false promises in PR.  It should go without saying that in PR, it’s always best to under-promise and over-deliver.  

Who were/are your mentors?  The Dean of my business school was really helpful in my career initially, and a resource I didn’t actually realize was available to me until after I had graduated college.  I also look up to women like Kelly Cutrone & Rachel Zoe who have turned their service-based businesses into personal brands, consumer products, book deals, and so much more!

Best work advice?  Be solution-oriented.  Never respond to a problem with a list of reasons about why a client’s idea won’t work.  Instead, always be prepared with a list of alternative ideas that WILL work.  If you approach a negative situation with a positive solution, it keeps the energy moving forward and will show your client what you can bring to the table.

As a publicist, you can’t live without your… iPhone, MacBook Air, Google Drive, and little black dresses.

In order to succeed in PR, you… need to be a (wo)man of your word.  Make “reliable” one of the first words your clients, colleagues, or media contacts would use to describe you.  When you develop a reputation for delivering exactly what you say you will, people will rely on you.  And trust is one of the most valuable assets you can have in PR.

If you weren’t a publicist, you’d be… a journalist!  After years of working on the pitching side of the business, I’ve grown more and more curious about what it’s like on the other side of the coin.  Telling stories would always have to be an essential part of what I do.

What is your website, twitter handle, or anything else you’d like to promote?

www.AMP3pr.com
www.twitter.com/AMP3PR  || www.twitter.com/AlyAMP3
www.instagram.com/AMP3PR
www.facebook.com/AMP3PR

Check back every Monday in May for continuous words of PR wisdom, as Alyson will guest contribute this month and share more of her experience and expertise!

THE INTERN QUEEN WELCOMES YOU TO THE REAL WORLD

You all remember Lauren Berger, The Intern Queen, no? I featured her in my Spotlight series because she is the go-to for all internship questions and advice. Well, as if she isn’t busy enough, she is about to release her second book…

Welcome to the Real World: Finding Your Place, Perfecting Your Work, and Turning Your Job Into Your Dream Career (Harper Business) comes out tomorrow, April 22nd.  This is a book that all recent grads should get their hands on.  It’s all about how to be successful in the first job experience, both personally and professionally.

In this book, Lauren also covers the following:

  • Personal Rules for Success (Examples: Rule #1 Confidence is King, Rule #2 Get Comfortable Being Uncomfortable, Rule #3 Learn to Love Rejection, Seriously)
  • How to Stay Organized, Prioritize Everything, and Maximize Your Potential at your first, second, or third job
  • Networking Rules (How to Stay in touch, How To Find a Mentor, How to Network both Internally & Externally)
  • How to Deal with Difficult Bosses and/or Co-Workers
  • How to Handle Mess-Ups at Work (You burned a bridge, your boss is screaming at you, people are speaking negatively about you, you sent an email to the wrong person, you sent your boss to the wrong address)
  • How to handle asking for raises and promotions AND how to handle NOT getting the raises and promotions that you want
  • How to channel your inner entrepreneur within a corporate environment
  • How to manage your time at work so that you don’t always feel “so busy”
  • How to control your spending and personal finances during your first job
  • Work/Life Balance – How to make sure you are taking care of yourself and having a good time during that first job experience

To learn more about the book or to pre-order, click here: http://amzn.to/OFOPL7

Happy reading!

GOING DARK…

Dear Readers,

You have probably been wondering where I have been and why I have not been posting regularly. In addition to coming off of three major launches in a span of only two months (brutal!), truth is, I am about to have a baby, as in any day now… So, as you can imagine, that has taken up a lot of my time and mental capacity. The blog, regretfully, has suffered as a result…

That said, I am going on a bit of a hiatus. I will hop on every now and then when I can, and I welcome your questions still and suggested topics to cover so I can write about what you want to hear about when I do get the moment to sit and post.

I really debated sharing this about my personal life, as it is, well, personal, but I think it is a lesson in prioritization and also being real with yourself. I have always said that you can’t do it all. There comes a time when you reach your personal limit and you have to listen to your gut and, in my case, your body, and slow down. I worked really hard throughout my pregnancy on some major launches. When I got home at night, there was nothing left—certainly not the brain power to write a thoughtful post. After careful consideration, I thought I owed it to all of you to explain just that.

So, that said, the blog might be quieter than usual for a little bit, but I AM NOT GOING ANYWHERE. Please continue to read and check in, and thanks in advance for understanding that going dark ala Jack Bauer is a choice that I have happily made for the very best of reasons—family.

xo,

The PR Closet

PR Consulting is looking for a fashion intern for spring/summer 2014. Details below:

PR FASHION INTERNSHIP

PR Consulting is a public relations agency representing a variety of luxury and corporate fashion, beauty, and lifestyle clients with offices in New York, Los Angeles, and Paris. This position allows you the opportunity to acquire important skills in the industry. Clients include Dries Van Noten, Band of Outsiders, and PRISM.
Office hours are from 9:30AM-6:30PM with some exceptions.  School credit is optional.
  • Must be available a minimum of 3 days per week. 
  • Must be organized, positive and detail oriented.
  • An innovative self-starter with problem solving skills, creativity, ambition, and a strong work ethic.
Daily responsibilities include sample trafficking and press tracking, compiling press clips, organizing showroom and fashion closet, assisting in research projects, and communicating with media sources to call back samples.  Also, interns will have the opportunity to work at shows and fashion events during NY Fashion Week if applicable to time frame of internship.
 
In the body of the e-mail, please include your responses to the following questions:
  • What is your availability? (e.g. when can you start interning, how many days a week can you intern, how long do you plan on interning?)
  • What previous fashion experience do you have, if any?
Please apply directly to yesenia@prconsulting.net.

LA INTERNSHIP ALERT!

Bollare Communications, a dynamic bi-coastal firm specializing in fashion, accessories, lifestyle, and beauty public relations, is seeking a Spring/Summer 2014 Beauty Intern to join the LOS ANGELES team. Applicants should have a strong interest in PR and a passion for everything beauty!

Interns will gain exposure to all facets of the industry and get a unique opportunity to support the beauty team with event coordination, creation of media lists, product trafficking to top tier editors, and more while working on LA-based brands like NCLA, LALICIOUS, and more (including Kevyn Aucoin Cosmetics and ghd hair tools).

You should be able to start immediately and be available 2-4 days a week. 

Responsibilities include, but are not limited to:

  • Assist with coordination of account press, mailings and distribution to beauty and lifestyle media
  • Facilitate the sending and tracking of beauty samples/loans
  • Assist in coordination of all special events and press appointments
  • Oversee show room/beauty product closet

All interested applicants please e-mail resumes and a short cover letter to kate.morgan@bollare.com.

GOOD LUCK!

Today is International Women’s Day. Celebrate women & girls by sending one to school. Purchase the @BobbiBrown #PrettyPowerful mascara and 100% of proceeds go to @GirlRising Fund. Beauty with brains! #IWD

Today is International Women’s Day. Celebrate women & girls by sending one to school. Purchase the @BobbiBrown #PrettyPowerful mascara and 100% of proceeds go to @GirlRising Fund. Beauty with brains! #IWD

PIN IT TO WIN IT!

As seen on PR Daily, here is a very informative infographic on how to play and win on Pinterest. For those of you not using Pinterest for your brands, you may want to rethink it, as Pinterest can be a huge driver to your e-commerce site. If you are pinning as a brand, below will help you pin to win. 

(Infographic image posted 2/27/14 by Kristin Piombino on PRDaily.com)

image

HvM Communications (www.h-vm.com) is hiring an intern to start ASAP!

HvM is a boutique PR agency in Chelsea.  They handle everything from media relations and product launches to brand communications and event execution.  Their clients range from fashion/accessories, design, art, and beauty to lifestyle and non-profits.

HvM is looking for a professional, creative, motivated, organized, self-starter to join us ASAP.  Their ideal intern understands that no job is too small and will happily roll up their sleeves to help out.

Daily responsibilities include: Sample trafficking, managing press lists, researching media/celebrity opportunities, assisting the account team with daily administrative tasks, as well as helping plan and prepare for events.  On-site event support may by required (if schedule permits.) 

Please be very comfortable working with MS Office: Word, PowerPoint, and Excel.  Bonus if you can use Photoshop, Cision and/or have an interest in social media.

You must be able to work a minimum of two to three full days per week.  Previous internship experience is required and an interest in PR is preferred.

This intern position is unpaid but a stipend will be provided and school credit is available, if needed.  Hours would be from 9:30am to 6pm, Monday through Friday.

They are looking for someone to start immediately.

Please email press@h-vm.com with your resume and a brief cover letter including when you can interview, your availability, and an ideal start date.

Name:  Meredith Xavier

Age:  29

Position/Company:  Principal & Founder of Ligné Agency and The Ligné Group

Describe your job in one sentence:  To oversee every facet of business that walks through our doors from strategic planning with clients, to overseeing our team of publicists and managing campaigns - while being present on the road across 12 markets for design fairs and industry events.

Where did you go to college?  Pepperdine University

What was your major?  Art History

First internship? What were your responsibilities? What did you learn?  My first internship was at the Houston Museum of Fine Arts where I was a writer and researcher for the education department.  I worked with the curators of the visiting collections to create education materials that highlighted and integrated the museum’s permanent collection.  It was my responsibility to create engaging material that the museum visitors used as a resource when viewing the exhibitions.  I had an extremely tough editor who taught me to write with direction and purpose, while having an understanding of who my audience was - an imperative skill in PR!

First job in PR?  I never actually worked in PR before I started the agency. Ligné Agency started as a business development firm that helped showrooms and product designers further expand their sales and distribution nationally.  I was pitching furniture and lighting to showrooms for brand representation, and to interior designers to incorporate these brands into their projects.  I realized to get more exposure and make the distribution process easier we needed more national attention, so I started to write to the editors about my clients.  It was just a natural progression from there!

Did you move to another city (like NY/LA) to pursue your career in PR (if applicable)?   I started the company in Los Angeles, so I was already in a great place to get involved in PR - although monthly trips to New York became an immediate necessity.

Favorite part of your job?  I love how much I get to travel.  I get my energy and ideas on the road, and the face time with clients is so crucial to the success of our business.  Our industry is so incredibly creative and unique - and we are heavily integrated on all sides from working with the press to the designers to the showrooms.  And it’s not bad that I have to be in Milan and Paris for the fairs every year!

Least favorite part of your job?The favorite part of my job can also be the hardest.  Being on the road 3 weeks a month at times is tough, especially with a one year old baby girl at home.  My wardrobe consists of dresses that never wrinkle that I can easily toss in a carry bag and go.  I have become the master packer after 4 years of being gone gone gone.  The amazing thing now is that my husband, Yuri Xavier, joined the company in 2012 as our CEO, and has been able to tag team some of the travel with me.

Favorite brands (brands you think are launching great PR campaigns)?  Hermes has the most incredible and unforgettable campaigns.  The campaign they did with the silk scarf as a butterfly wing was so whimsical and right on target with their consumer.  I also think the Sherwin Williams campaign with the paint swatches that transform into landscapes and objects is genius.

Biggest accomplishment so far in your career?  In 2011 our agency became the United States and Brazil agents for Windfall Contemporary Crystal Lighting.  It was a company I had wanted to be a part of for years - their work is absolutely incredible, and their partnership has been a large part of our agency’s success.

Biggest lesson learned to date in your career?  Nothing is for sure until the magazine comes out!  We have had many instances where a client was expecting a feature and it was cut by the editor without notice before going to print.  This of course is a publicist’s nightmare after working so hard to secure a feature.  We have learned from the start to communicate to the client about how the editorial process works so they are prepared for these types of surprises, and of course saving us from hard conversations for events that are out of our control.

Who were/are your mentors?  My dad was my greatest mentor.  He was an incredibly successful business man who instilled in me the value of education, hard work and being the master of your own destiny.  He was my biggest cheerleader when I started the agency and helped me put together our initial projections and business plan.  He passed away from cancer in 2011, which was completely devastating - but he is still with me when tough business decisions arise, he is the voice in my head.

Best work advice?  Always maintain a positive attitude and work environment.  PR is incredibly stressful, so it is important to always keep positive and power through the day, no matter what is thrown at you.

As a publicist, you can’t live without your…iPhone, but I am also going to say my planner.  If I don’t have it written down, I will definitely forget.  I have a thousand things running through my mind every minute - I still prefer the old fashioned pen to paper to keep myself organized.

In order to succeed in PR, you…need to have and understanding of people and how to build trusting relationships.  No one likes a pushy publicist that presents stories that are a waste of an editor’s time.  It is imperative to research and know who you are speaking with, and be a resource for them.  When you give well researched and valuable content, you will become a respected and valuable source.  

If you weren’t a publicist, you’d be…an art historian.

What is your website, twitter handle, or anything else you’d like to promote?

www.ligneagency.com

www.thelignegroup.com

www.facebook.com/ligneagency

http://instagram.com/ligneagency

ALL PRESS IS GOOD PRESS…OR IS IT?

There is a saying that “all press is good press,” which basically means that if you are in the press, it draws attention to you, so that is a good thing cause it is free publicity… but is it really good? I was recently asked how I feel about that statement and if I agree with it, and the answer is not really. Here’s why…

First, I’ll say that there is no right or wrong answer to whether or not that statement is true. This is all subjective and can be argued both ways. I personally happen to be of the school of thought that I’d rather keep my brand out of the spotlight if that light is unflattering in any way. Maybe I feel this way because all of the brands I’ve ever worked for have gotten great press 99% of the time, so we didn’t need any more attention. However, there are many brands and personalities who welcome any press—good or bad—because it means buzz, eyeballs, and awareness. Certain celebrities act out because they love the attention and it keeps them in the headlines—and they probably figure we are a forgiving public anyway and tend to forget in the wake of a comeback story.

I do understand why some people believe bad press can be a positive thing, which as publicists we need to try to spin into a positive outcome regardless. Sometimes an incident will result in way more traffic to your website or social platforms than you would have normally gotten. So, maybe all press is good press if nobody has ever heard of you, but I’d have think that is a stretch.

I would rather be in the press for something neutral to positive, or not in the press at all. Being on the defensive or working through a PR crisis is never your first choice as a publicist. I do believe bad press can have disastrous results that can harm a person or brand, and therefore, the business at large. We have seen it play out with brands like Toyota. Sales decline, stock prices drop, and the overall sentiment about your brand goes sour. That is not to say you cannot rebuild, but it takes time. The best strategy for getting good press is doing good things, for having a unique story to tell, and for having a great product. It might sound obvious, but it isn’t always easy to do. What it is, however, is the smart way to approach PR.

Do you think all press is good press? Tweet me at @ThePRCloset and share your thoughts.

Social media intern wanted at The Beauty Observer

The Beauty Observer is looking for a LA-based social media intern (currently unpaid) with a passion for beauty, celebrity and fashion for a 1-2 day per week role (either in-office or remote). They are an up and coming beauty site that’s looking to expand its social media presence, so the social media intern has a great opportunity to build up The Beauty Observer’s communities across all their platforms (Facebook, Twitter, Instagram, Pinterest and Google+), driving traffic back to The Beauty Observer with on-brand, engaging social content. This intern will also be promoting all existing content on the website to the platforms and strategizing with the editors to come up with great community building ideas and execution.
 
The ideal candidate will be a social media/PR student with an interest in beauty, who has their own laptop and comes with a good understanding all of the above platforms and the specific practices for each (you’ll know where to put a hashtag!)  To apply, please send your resume and a cover letter detailing why you want to work with The Beauty Observer to Julia Teen at hello@thebeautyobserver.com

Name:  Ali Grant        

Age:  26

Position/Company:  I am the owner of Be Social Public Relations, a full-service public relations firm based in San Diego, California. We advise clients in the lifestyle, beauty, restaurant, healthy living, and luxury sectors by offering traditional publicity, social media marketing, and event marketing.

Describe your job in one sentence:  I help my clients “be social” with their target audience.

Where did you go to college?  California Polytechnic State University San Luis Obispo

What was your major?  Journalism and Public Relations

First internship?  What were your responsibilities?  What did you learn?  My first internship was at an agency in Southern California. I was just 18 years old. They were most known for their work with SKYY vodka, Campari and other national brands. Since I wasn’t 21 yet, I wasn’t able to take part of all of the alluring photo shoots or flashy red carpet events. I was stuck in the office creating clip books and diving into endless competitor tracking. I ultimately learned that the field isn’t always glamorous. I learned to work hard, stay organized, and be creative.

First job in PR?  In-house PR for a software company. I soon learned my true passion was in lifestyle PR, but I will always be a geek at heart. I know HTML!

Did you move to another city to pursue your career in PR (if applicable)?  I’m far too in love with San Diego…although I definitely would have.

Favorite part of your job?  Scoring an incredible press placement always deserves a victory dance, but when it comes down to it, my favorite part is the women I get to work with on a daily basis. They inspire me! They work hard, love what they do, and I truly enjoy seeing young, powerful women owning their line of work.

Sampling and using client product is also a big bonus. Having a delivery of fresh acai juice from Acai Roots or wine spritzer from Bon Affair makes my day!

Least favorite part of your job?  Expense reports. Help! And PR stereotypes…Kroll Show anyone?

Favorite brands (brands you think are launching great PR campaigns)?  Birchbox. (Check them out.)

Biggest accomplishment so far in your career?  This is an obvious and not particularly detailed answer, but I’d have to say starting my own agency. When my alarm goes off in the morning, I’m excited to get up and go to my office and be with my team. How many people get to say that? I actually enjoy going to work. I’m proud of that.

Biggest lesson learned to date in your career?  Knowledge is power! Every book I read, every newspaper I browse through, and every question I ask eventually will help me out. Ask, read, watch, and listen. You can never stop learning.

Who were/are your mentors?  My grandma. She’s written articles for national magazines, has published numerous novels and graduated college at the age of 18 while also being a college athlete. She’s extremely intelligent and has as much style as the pages of Vogue. She gave me confidence at an early age, inspired me to always be learning, and is the reason for my ongoing perseverance. I owe a lot of my success to her. Since she has Wi-Fi and a cell phone (like I said, she’s on top of it!), she is probably going to read this…so thank you!

Best work advice?  Work hard and be nice to people! Always keep strong working relationships with everyone you come across in business. During one of my first jobs, I worked closely with the account director. Almost a decade later and we’re still working together. She’s one of our lead contacts at Cate McNabb Cosmetics, a client of Be Social PR.

As a publicist, you can’t live without your…clients.

In order to succeed in PR, you… must hustle.

If you weren’t a publicist, you’d be… something like an Erin Andrews.

How can my readers follow you?  If you like “inspiring” quotes, wannabe Lauren Conrad manicure shots, and OMG-worthy Instagrams, follow my team: @BeSocialPR. Plus: www.besocialpr.com and www.facebook.com/besocialpublicrelations.

ALWAYS BE PREPARED

This post will be short and sweet. Recently, I’ve had some conversations with candidates interested in becoming community mangers. When I have asked them details about the social platforms of the brands they want to work for, none of them even knew what the brands were doing in social media.

Three words of advice when it comes to interviews—ALWAYS BE PREPARED. And there is no such thing as being over prepared. I mean, when has that ever come back to hurt you? 

If you are going to manage social platforms and online communities in the role you are applying for, you better know all there is to know about those platforms, what the brand is doing on those platforms, any recent contests/campaigns/chats/posts/tweets, etc they have executed/launched/posted, etc. If you are not familiar, how do you expect that you’ll get the job?

So moral of the story is that when interviewing, know all there is to know and more. And then even more than that. Cause if you show no interest in becoming overly familiar with the brand, the brand will not be interested in hiring you.

That is all.