May 2012
20 posts
Anonymous asked: Hello! I came across your blog and love it. I'm a hair and makeup artist who recently moved to NY. I'd like to brand myself as a beauty expert. I am having a difficult time finding a firm that represents individuals without a product. Do you have any suggestions on how to find a good publicist (that won't cost an arm and a leg)?
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CEW DISCUSSES SOCIAL MEDIA STRATEGIES →
So if you’ve been following the blog for a while, you know I spoke on a panel about social media for Cosmetic Executive Women’s Women in Beauty Series. This link features coverage of the event from Cosmetic World, a beauty industry trade publication. I encourage you all to read it, as it gives good pointers via highlights from the event and panel discussion.
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THE EIGHTH FLOOR IS HIRING
I posted this job on Saturday, but am posting it again, cause it is a good one! Matthew Marchak of The Eighth Floor is hiring an Account Executive. This is a great opportunity for the right person. Job description below…
The Eighth Floor, llc. (TEF) is an independent creative marketing and communications agency based in New York with a global reach. TEF demonstrates expertise in...
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GRETCHEN BERRA SAYS DON'T BE AFRAID TO FAIL...
Name: Gretchen Berra
Age: 30
Position/Company: Manager of Public Relations, Bobbi Brown Cosmetics
Where did you go to school? New York University – The most unbelievable school to pursue a Communications degree!
What was your major? Speech and Interpersonal Communications
First internship? InStyle Magazine
First job? PR assistant at Bobbi Brown… I’ve been here 8 years!
Did you move to NY...
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I was sitting with a colleague of mine who was also interviewing candidates for a job on her team, and we started chatting about our search efforts. I was surprised by certain things I was seeing during the process, as was she, but the one thing we were both really shocked about was the lack of follow up after the interview; specifically, the thank you note. She was so taken aback by how poor the...
Anonymous asked: Hello Alexis! My path has always been laid out for me. I fell in love with PR and Advertising and wanted to major in one of those (in England you can't really minor in anything). Over the past year I have developed a deep love for photography and am getting better and better. I considering a degree in such a creative field crazy? Could I still work in my chosen areas? Many thanks!
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A SATURDAY POST??
Yes, a post on a Saturday that will hopefully land one of you a FT gig. Remember the SPOTLIGHT post I did on Matthew Marchak of The Eighth Floor? Well, read it if you didn’t see it, because he is hiring, and if there is one company I would want to work for, it is The Eighth Floor. This is a great opportunity for the right person. Job description below…
The Eighth Floor, llc....
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JOB ALERT! PR CONSULTING SEARCH
PR Consulting, a fast-growing, dynamic New York-based communications, and PR agency, is seeking an Assistant/Associate Account Executive to support LUXURY beauty and fragrance brands. The role supports the fragrance team with project management and admin duties as well as media outreach.
The agency specializes in communications strategies across beauty, fashion, lifestyle, media, and...
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SPOTLIGHT: BRENDAN ORDONEZ
Name: Brendan Ordonez
Age: 28
Position/Company: Senior Account Executive at Bismarck Philips Communications
Where did you go to school? Pratt Institute in NYC
What was your major? Communications Design
First internship? Banana Republic. I was privileged to see the full operations behind the brand from the beginning, and I was first introduced to the world of Studio Services...
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I was watching an episode of Oprah’s Master Class and she was speaking about listening to the whispers in your life. She was explaining that that inner voice that we often hear is something we often ignore and that a whisper, if ignored, will become a shout, and then a knock upside the head and eventually a much bigger event or wake-up call.
I have always believed in following your intuition or...
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WANTED: PR DIRECTOR (BEAUTY)
The PR Department at Bobbi Brown Cosmetics is hiring a PR Director with STRONG knowledge of social media and established senior level editor relationships to report directly into the ED of PR (a.k.a. ME!) Yes, I am hiring for this position. The job description is below and the two requirements above are non-negotiable, so please do not apply if you do not meet the requirements.
DIRECTOR, GLOBAL...
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SPOTLIGHT: WENDY D. WOLF
Name: Wendy D. Wolf
Age: 35
Position/Company: Founder/Owner/President, Double W Public Relations
Where did you go to school? The University of Arizona
What was your major? Communications with a minor in creative writing
First internship? NBC studios in Burbank, CA in the PR department. It was because of this internship and the great experience I had that I decided to pursue a career in...
April 2012
27 posts
The hunt for a great job in today’s job market is about as competitive as The Hunger Games. (For those of you who may not have read the books, it is basically kids killing kids in a series of “games” for survival.) So, I get why you would apply for any job out there that looks like it might be interesting to you or that you might be qualified for. Today’s post is a thought piece on why that is a...
Anonymous asked: Hey! I am a first year university student studying Science, and have realized that it's not for me. I have decided that I would love a career in PR! You're site has encoureged to pursue this field even more, as it depicts exactly what I want/love to do. I am going to switch faculties next year, and was wondering if you have any suggestions of what I should major in? (I am curious as to...
Anonymous asked: Hi, Do you typically make more money working in-house(for example a fashion designer) or at an agency and what are the pros and cons for both when it comes to interning? Where would I learn more? (I am sophomore studying PR). Thank you!
Anonymous asked: Hi Alexis, I'm a public relations major that is graduating in a couple weeks. I landed an entertainment marketing internship with a respected ad agency in Minneapolis. I will be doing regional marketing for major movie studios. My goal is to make connections to get myself out to LA, and become a celebrity publicist. What is the best way to approach this? Am I even starting in the right...
Anonymous asked: Hi! I work in the PR industry for a ski resort and recently discovered your blog. I love my job and am constantly learning so much, but I'm wondering if there are any great books you would recommend reading if you work in PR? I would love to learn more about the industry and how to further develop my own skills. Thanks!
Anonymous asked: Bonjour! I came across your blog and have been following it religiously. Love all the information and successful PR examples you keep posting, truly inspirational. I am currently a Community College student who will be transferring in the fall, wanting to know what I should be doing to prepare myself to become a PR? Is there a certain check list that I am not aware of, not including internships,...
Anonymous asked: Hi Alexis! I love your blog and think your advice is so helpful. Could you recommend some blogs/magazines (or other forms of media) that you read to keep up-to-date with the latest trends and relevant news? I'm interested in beauty PR, but there's so much out there and I'm not sure where to start!
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INTERNSHIP ALERT!
SUMMER PR INTERNSHIP AT NORMA KAMALI!!!!
Organization: Norma Kamali
Web Site: http://www.normakamalicollection.com
Location: New York, NY
Norma Kamali, Inc. is seeking a fashion PR intern to assist in duties that include, but are not limited to:
1) Maintaining press sample inventory
2) Traffic samples to and from magazine and stylist loans
3) Update editor, blog and journalist contact list
4)...
