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PR agency Sunshine Sachs is hiring for two great positions.  Sunshine Sachs describes their agency as a full service communications firm with a scope reaching well beyond the capabilities of a traditional PR firm. Sunshine Sachs is built on the notion that good ideas have the power to change the world we live in, shape our cultural conventions and create new models of success in every industry. Their clients include the most notable brands and personalities spanning entertainment, fashion, music and sports.  They also represent some of the world’s most impactful nonprofits and political mainstays, content creators and innovators.

See below for their job listings and info and get those resumes updated ASAP!

Talent Integration/Booker: Snr Account Executive/Account Manager

Sunshine Sachs is hiring for a position on the Talent Integration Division out of the New York and/or LA office. They are looking for someone who is passionate about their work, a team player and thinks out of the box.  The ideal candidate should have a strong understanding of the entertainment industry, robust network and experience in working with both corporate and nonprofit clients.

Desired Skills & Experience:

•         4-6+ years working in the entertainment industry or related field

•         Strong communication skills

•         Detail oriented

•         Possess a strong database of contacts across talent representatives and other public relation firms

•         Ability to creatively develop talent pitches and strategies for various events and campaigns

•         Ability to manage multiple projects simultaneously and meet deadlines

•         Desire to deliver the highest quality standards and practices

•         Creative thinking and a problem-solving attitude

Please email with ‘Resume’ in the subject line. No phone calls please.

Music & Entertainment PR: Senior Account Executive or Account Manager

Sunshine Sachs is hiring for a position that will primarily focus on music and entertainment clients out of their New York office. They are looking for someone who is passionate about their work, thinks out of the box, understands that a pitch is not a blast and loves to work hard and have fun in the process.  The ideal candidate should have excellent media relations skills and a strong understanding of the music industry.

Desired Skills & Experience:

•         4-7 years working in music and entertainment PR

•         Established media contacts with music and entertainment writers, editors, producers

•         Ability to work with others in a team environment

•         Strong core communication skills including media relations, writing, editing and persistence

•         Excellent speaking and writing skills to handle daily pitching and reporting

•         Social media savvy

•         Detail oriented

•         Desire to over-deliver rather than meet expectations

•         Creative thinking and a problem-solving attitude

Please email, Resume in the subject line. Please, no phone calls.





Name:  Tosha Cole Clemens

Age:  30

Position/Company:  Owner, Tosha Cole Clemens PR and Brand Agency

Describe your job in one sentence:  Getting clients international exposure in several different platforms such as: magazines, music videos, TV, celebrity placement, red carpet events and social media.

Where did you go to college?  FIDM- Fashion Institute of Design and Merchandising in Los Angeles

What was your major?  Merchandise Product Development

First internship?  What were your responsibilities? What did you learn? LA Movers Manufacturing (they made products for Forever 21). I was a design/product development intern. I was responsible for researching trends, creating story boards, sourcing materials and fabrics, communicating with vendors and researching different ways of getting our products to market. 

I learned how the fashion industry operated from concept to completion. How a retail store creates a design vision for the season, how the products are created and produced and how they get into the store. I was also taught the terminology of the industry and that there are several different departments within the fashion industry that exist to bring it all together. I think a lot of people only think of design, but really the industry has a lot more to it than just that.

First job in PR?  I worked for Bebe in merchandising/production and was exposed to a lot of PR. From there I went to work for Sue Wong, Wet Seal, Frederick’s of Hollywood and Fox. All of which I worked hand in hand with the PR department. After 10 years of working for top brands on the design/merchandising front, I decided to start my own PR and branding agency.

Did you move to another city to pursue your career in PR?  Once I graduated from FIDM in Los Angeles I stayed in LA for 10 years. I now go back and forth from LA to Nashville.

Favorite part of your job?  Working with different types of clients, makes it fresh every day.

Least favorite part of your job?  When you are the owner, the responsibility falls on your shoulders. It has its moments of being stressful when an event doesn’t go according to plan.

Biggest accomplishment so far in your career?  I’ve had a few—getting signed with FORD models as a model, working with the different brands I’ve worked with over the years, seeing my articles in numerous international magazines, traveling to different fashion events to cover as a fashion industry expert, and creating my own company. Each time we get press for a client, it makes me happy!

Biggest lesson learned to date in your career?  Always keep an open mind when meeting people. You never know who they are!

Who were/are your mentors?  I actually have several mentors. I love to brainstorm with others who I respect. One is Bill Cliatt who is the alumni director at FIDM. He is always so helpful and provides wonderful feedback about my business. Stacey Blanchet is another. Stacey is a designer and also is a Fashion Editor for Runway France. She has provided a lot of amazing advice and resources that I am greatly appreciative of.

Best work advice?  Do what you love and be nice to people while doing it!

As a publicist, you can’t live without your… phone. I am always on the phone or email!

In order to succeed in PR, you… must network, it’s all about making those connections!

If you weren’t a publicist, you’d be… still in merchandising/product development for brands.

How can my readers follow you?

Twitter: @ToshaClemens

Instagram: @ToshaClemens



I have done PR on behalf of more than 25 brands throughout my career and the one thing they all have in common is the following: their spokesperson.  I am not talking about celebrities, models, medical professionals, socialites, designers, or other types of influencers.  Publicists are the true brand spokespeople.  We may not get million dollar contracts, but it is our job to positively and consistently represent the brands we do PR for.  It means we need to conduct ourselves in a way that reflects our brands’ values.  It means we need to behave ourselves in social media.  It means we need to endorse our brands (in a genuine way) even when we are “off the clock.” But, that’s just the point.  As publicists, we are never really off the clock.  It’s not to say that we always have to wear the clothes or makeup we represent. We of course have different interests and are fans of other brands, but in order to best represent a brand, you should be passionate enough about it to somehow incorporate it into your lifestyle. Look, I get that sometimes we rep brands that we don’t like because we have no choice.  When you work at an agency, you get a mix of brands you love and brands you could do without.  However, if you do rep a brand you love, you essentially can become the brand’s best spokesperson.

I work in house for a beauty brand that I have loved for years. I wore the makeup religiously before I even got the job.  I have now been with the brand for 5 years and have become an even bigger fan as I have repped the brand in my personal life and have even modeled some of our products in national campaigns. It makes my job easier repping products I truly believe in and actually love and use daily.  It also makes talking to the press about the brand easier because my pitches are genuine. (Editors can smell PR BS a mile away.)  If you don’t feel that way about the brand(s) you rep, then perhaps you make it your goal to do PR for a brand you do love so that you can bring more value to your client than any other type of spokesperson ever could.  Afterall, you are who you PR…

Entertainment Fusion Group (EFG PR) is looking to hire talented publicists to join their beauty and consumer lifestyle divisions in the NY office. They are looking for qualified candidates with at least 3 years of PR experience. 

To learn more about the positions, click link below for official job listing: 

All resume submissions can be sent to

Good luck!

Name:  Cheryl Kate Hohweiler

Age:  33

Position/Company:  Principal Publicist, Trinity Group PR, LLC

Describe your job in one sentence:  My job is pretty stressful at times but also very rewarding, perks are endless, you get to create daily and meet really interesting people.

Where did you go to college?  Rutgers University

What was your major?  Communications major and Sociology minor

First internship? What were your responsibilities? What did you learn?  I never had an internship. I started as an assistant in NYC but caught on pretty quickly and was promoted within six months.

First job in PR?  Tractenberg & Co. in NYC

Did you move to another city to pursue your career in PR?  Yes, I moved to Miami Beach in 2009. I was so OVER New York.

Favorite part of your job?  You’re always signing new clients and existing clients are always launching new products or new collections, planning different events… it never ends.  Every day is always different, which I love. I am a creative person by nature, so I love that I get to constantly create. It makes me feel accomplished.

Least favorite part of your job?  I guess my least favorite part would be when you secure an AMAZING placement and it gets cut at the last minute.  That’s the nature of the PR beast, nothing is ever guaranteed 100%.

Favorite brands (brands you think are launching great PR campaigns)? I really loved the Wren Clothing (based out of LA) “First Kiss” campaign.

Biggest accomplishment so far in your career? I would have to say my biggest accomplishment is going out on my own and creating Trinity Group PR-so scary but definitely worth it.

Biggest lesson learned to date in your career? I’m a realist by nature, and personally, I feel like the more honest you are with your clients, the more they respect you and the closer relationship you will have with them.  Blowing smoke up someone’s a** all the time will only lead to failure, never over-promise and under-deliver.

Who were/are your mentors? I don’t think I have anyone in particular, and I don’t want to play favorites in case they are reading this article! I think everyone I have worked for throughout my career taught me so much, from pitching and people skills to becoming a better writer. It all shaped who I am career-wise.

Best work advice?  Everything has a solution.  In PR, you have to think quickly and act fast. Panicking and stressing out only wastes time. 

As a publicist, you can’t live without your… phone, obviously.

In order to succeed in PR, you… need to have thick skin, exceptional time management skills and the ability to deal with all sorts of people.

If you weren’t a publicist, you’d be…a stylist or fashion writer

How can my readers follow you?

Twitter: @TrinityGroupPR


I am finishing my summer internship at my dream company. I want to write a thank you note to leave on a good note but its a small team and I work with all of them. Do I leave a note for every single person or don't even bother?

Asked by

Yes, write a thank you note to every person you worked with and include what they personally taught you or why you enjoyed working with them specifically. A personalized note goes a very long way, and if it is a small team, it should be pretty easy to accomplish. Even if it wasn’t, taking them time to write thank you notes to all team members will leave a lasting impression and is worth the time and hand cramps! Good luck!

I've told my parents I want to go into PR but they think I should be a doctor. I'm a junior and I've been thinking of PR and they threatened that they won't pay my tuition for college.

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Is there any part of you that wants to be a doctor? If not, I suggest you have a serious discussion with your parents because that is not a profession you can be forced into. I have friends in medical school and they have been in school for what seems like forever. However, they love it and are passionate about being doctors, so they don’t mind the many years of school, hours upon hours of studying, test taking after test taking, late nights and early mornings on call, 48 hour shifts, a non existent social life, and the list goes on. You need to love that job to be able to do that job well. It is incredibly rewarding and exciting and fascinating, but you have to want it. 

That said, they may have a personal reason why you becoming a doctor is important to them—and I’m sure you know the reason, or can guess. Are they doctors themselves? Do they believe that working in medicine is the only way you can make a good living? Do they fully understand what PR is and what a publicist does? Perhaps they need to be educated about the field to make them more comfortable? Have you shown them examples of successful publicists and how you can make a good living in this profession?

I am not one to meddle in family affairs, so this is a situation you have to personally navigate in a way only you know how to handle. What I will say is that if you all agree to disagree, there are scholarships you can apply for to schools with PR programs if you need financial support. Or maybe you meet in the middle and you entertain PR in the medical field. Hopefully, they come around and support you fully, but if not, only you know what the right course of action will be. This is a tough situation, so I wish you the best of luck, no matter which path you end up taking. 

Hello. I am very young and I am aspiring to break into the fashion world when I attend college next year. My mother has advised me make a fashion blog but I don't exactly know where to start or how to get the following. What classes do you recommend that I apply for when I attend college in the latter days? And how should I work toward having a successful fashion blog? I love your blog immensely and I appreciate any advice given. Thanks so much, K.

Asked by

I talk about which courses to take if you’re interested in PR as part of my FAQs:

If you want specific fashion courses, you may need to attend a school with that offering such as FIT, The New School, SCAD, etc. Not all universities have fashion programs, so you’ll need to do your research.

Re: starting a blog, it’s a bit more complex than most might think. You need to be a good writer if you plan on including editorial content.  If you only plan on using pictures, you need to be creative and have an eye for photography and design to ensure that your images are interesting enough to make people want to follow your blog to see them. The blog needs to have a point of view and a consistent voice/theme, so you need to make sure you actually have something interesting to say. You should also check out various blog building templates to see which format is best for you. I prefer Tumblr (which is a great platform to gain followers more easily), but WordPress, Weebly, SquareSpace, Posterous and Blogger are great as well.

I suggest you start the blog not because you want a successful fashion blog ala Man Repeller, but because you love fashion and want to share that passion on a unique platform. It will be a good thing to have when you start to apply to colleges and later when you start to interview to showcase your skills and passion. If it does take off, that’s great. And speaking of taking off, you’ll need to do some PR to get the word out, so post on your other social media platforms (boost your post on Facebook for more exposure), follow other fashion bloggers, engage with the fashion community online and via twitter (retweet fashion influencers), etc and the community will start to build. 

Best of luck to you and have fun!

I'm about to start my sophomore year in college and am starting to think about interning. What are some good sites to look for internships?

Asked by

I love Intern Queen’s website. She posts great positions with solid companies.,,,, and LinkedIn are also great sites to check out. I also like PR Couture and for fashion internships and for beauty industry positions. And I post jobs and internships from time to time in fashion and beauty as well

Good luck!


RMO Wetherly, a fully-integrated, results driven communications agency specializing in fashion, accessories, and beauty public relations, is seeking Summer and Fall 2014 Beauty interns to join the New York beauty team.   

Interns will gain exposure to all facets of the industry and get a unique opportunity work directly alongside the Beauty Director.  The internships will be a very hand-on experience and will allow the candidate to see how a division grows within an established agency.  Candidates must be ready to work in a fast paced environment and have a strong interest in beauty public relations.

Must be available a minimum of 2-3 days a week, preferably for a full day.

Responsibilities include but are not limited to:

  • Tracking press coverage
  • Media list maintenance
  • Market research
  • Facilitate & track sample send outs
  • Oversee product inventory and showroom maintenance
  • Assist with coordinating special events and mailings

Responsibilities may be supplemented with special projects and tasks that may come up. 

This position is unpaid although school credit is available.

All interested candidates please e-mail resumes and a short cover letter to


Maser Communications (founded by PR maven Jaime Maser) is looking for an intern (15-20 hours per week) for this summer (ASAP). Here’s the scoop…

As a one-woman show with 14+ years PR experience in-house and at agency, Jaime is looking for someone hungry and ready to hustle.  She will be showing them the ropes of running a business and rocking the beauty PR world every step of the way, as she currently manages three full time beauty clients.

Resourcefulness, passion, autonomy, poise and eagerness are key. Tasks would run the gamut from the basics of maintaining media lists and compiling clip reports to helping staff shoots and pitching digital and print media. There’s flexibility in hours and location.  Hands on experience in the beauty PR world guaranteed.

Candidates can email Jaime directly at  Please include a cover letter and availability for this summer.

Good luck!


An Interview with publicist Alyson Roy and fashion & beauty writer Kristin Booker, written by Alyson Roy

These days, a well-placed blog post can be just as valuable to your Fashion PR client as a print placement, and sometimes, even more effective, especially for brands with an e-commerce presence.  But as the blogger space evolves, so do the rules.   

I recently sat down with Kristin Booker, fashion and beauty writer (whose blog Fashion Style Beauty is a must-read) to discuss the new playing field.

Read on as Kristin gives us several nuggets of wisdom, including all the major do’s & don’ts of pitching a fashion or beauty blogger… 

AR: Is there a day and time you like to receive pitches, and how far in advance do you work on your editorials and posts?

KB:  I read pitch emails three times a day, usually: mid-morning (around 10 am), early afternoon (around 3-4) and once more at night around 6. Timing of when they’re sent doesn’t matter as much as what’s in them. I file them as I go through them three times a day.

AR: Do you have any ‘pet peeves’ in terms of dealing with publicists and the way they pitch you?

KB:  I’m glad you asked that question. Here’s what I’d love to impart to the lovely men and women of the PR industry:

  • Please never address me as “Dear Blogger”
  • Please, please get the spelling of my first name right. It shows attention to detail, which means a lot to me. Particularly since I also freelance for five major online media outlets, I need to know that you’ll have the same care and attention for my requests as I will have for yours.
  • Please have read the blog and have some idea of what I cover and don’t cover.
  • Please understand that posting Facebook contests and other social media pushes on my site doesn’t constitute as editorial content. I know that, you know that, so let’s not fool ourselves. If you’re asking me to push your promotion, that’s an ad, and I charge for those, like every other media publication would.
  • Please don’t request barter for things we both know should be paid opportunities. None of us can pay our bills in lipstick.
  • Please be careful when sending emails to large distribution lists. Any email where I can see the “To” list of addressees is instantly deleted, for my safety and for everyone else whose email address is now public.
  • Please do be clear and up front with pitches. Pleasantries are awesome, but what’s new, exciting and amazing about this product? Is this a sneak preview? Am I getting in on something before anyone else is? Let me know about that, because that’s exciting and it will get me to read your email.
  • Please leave Internet abbreviations and colloquial language out of your emails. “LOL” and “ROFLMAO” aren’t going to make us any closer than a professional pitch would.
  • If something is time sensitive, that’s awesome to know up front.
  • If you need me to send you a rate card or a media kit, absolutely happy to do that. Asking for rates and figures in multiple emails makes both of us messy.
  • If a sample needs to be returned, please make sure you state that from the beginning. I assume everything has to be returned unless it’s beauty, in which case it’s not safe or sanitary to do so.
  • If it does need to be returned, it would be awesome of you to address a UPS/FedEx slip for me to walk down the street and return it to you. Everyone who has done that has received the sample about a week after I’ve gotten and photographed it.

AR:  What is a guarantee a publicist will never hear back from you? What are the huge no-nos?

KB:  Addressing me as “Dear Blogger,” following up multiple times on a pitch or a product sample when I’ve explained there might be a delay, and any lack of respect toward what I do. I think respect goes both ways: I value my business relationships and the fact that we’re both trying to accomplish something, so as long as we both have that patient, professional tone, we’ll enjoy a long partnership.

AR: On the flip side, what makes a great pitch?

KB:  A professional tone, a breaking news angle, something that shows they know my audience and what I write about. Short, sweet, get to the point very quickly. Attach your facts as a PDF if you can; your pitch will be shorter and it will help me get more details if I need them without emailing you to death. None of us will die with an empty inbox but we can help each other not feel like every night we’re going to die under the weight of one.

Also, something that makes for a good pitch for me: visiuals.  Embedded images are awesome. Dropbox, Box or OneSpace links are great for big, beautiful hi-res images without crashing an inbox.

AR:  How can publicists do a better job of pitching or making your job easier? Is there anything we can do to earn brownie points?

KB:  Just follow the examples above and then get to know me as a person. Let’s grab some coffee, let’s take a walk, etc. The relationships that have grown with me as a writer and a blogger have invested a good deal of time with me, and it shows.

AR:  Can you sum up what you are looking for in a pitch? 


  • Good data
  • Facts that would captivate a reader
  • Products that solve a problem or create an opportunity
  • A knowledge of my site and what I write
  • A professional, respectful tone that’s engaging and friendly
  • Patience. I get about 200-350 emails a day, so please know that I’ll get back to you eventually. If I don’t, it’s not that I don’t love you; it’s just that the pitch didn’t make the cut.

AR:  Do you have any other final tips you’d like to impart with me and my fellow publicists?

KB:  Please, please, PLEASE don’t keep throwing free products at us as an enticement to build some kind of connection. Let me explain what that means.   I know that there are some people who are in this industry for the free stuff. I know it’s a fact, and I hate it. But let’s also be honest that the people who are in it for the free items aren’t really the quality page views you want on your product. So, the mention of product samples as “FREE PRODUCT SAMPLES” in bold type and huge letters in a pitch automatically makes me feel pretty cheap and that you think we’re all in it for the free stuff. Just speaking for me personally, I have a 60-day backlog of products I have to get written up and none of them were requested. That’s not bragging, that’s simply to say that in the editorial policy of my site, it says that if I’m writing about it, I’ve had experience with the product, which means a press sample was received or I went out and bought it. Please don’t reduce all of us to freebie-hungry product mongers. Some of us really want to work with you to create good editorial, not to be the one on the block with the most shampoo.

AR: Thanks so much for sharing these helpful tips with us.  There is a lot to learn, and I think your notes on how a blog is monetized and what is considered organic editorial versus a blatant promotion or ad is a really important piece for publicists to understand as blogs grow and change.

KB:  Happy to help build the bridge to understanding. :)

About Alyson Roy:

Alyson Roy is a Guest Contributing Editor for The PR Closet, and the Co-Founder of AMP3 Public Relations, a boutique publicity agency that specializes in Lifestyle & Fashion PR campaigns.

Follow her at @AlyAMP3 and

About Kristin Booker:

Kristin Booker is a fashion and beauty writer (who has written for outlets like XOJane, xoVain, Refinery 29,, StyleCaster and and full-time fashion & beauty writer on her own blog: Fashion Style Beauty.

Follow her at @fashionstbeauty.

How true is the fact that fashion PR is very cut-throat? I'm currently studying PR at Quinnipiac University and a senior PR major told me that you need to have a certain type of personality to handle the fashion PR industry... How bad is it?

Asked by

Fashion PR gets a bad rap, but it really all depends on where you work and who you work for. Overall, the fashion industry is very cut throat in that it is competitive and there are so many people who want to break into the industry. I do think you need thick skin to do well in fashion PR, and you cannot have too much of an ego because you will be asked to do things you don’t want to do in the beginning, like schlep garment bags of samples to and from magazines and shoots. However, none of that hard work should deter you from pursuing PR as a career. You don’t necessarily have to work in fashion PR, or you can work on various fashion accounts while also working on lifestyle, beauty, entertainment, etc at an agency that reps various clients that span different industries. I always say that you need to see for yourself—as in, get an internship and work in the position before you make a snap judgement solely based on what other people say. Remember that everyone has their own experiences, which may or may not be similar to what you will take away from it. And, quite frankly, there isn’t a job out there that I know of that doesn’t have it’s bad days… 

Best of luck to you!

What would you suggest to this PR chick about to work the CMT Music Award Shows? It's my first "working" awards show, and I want to dress appropriately but still look cute.

Asked by

Ask your boss if they have a dress code in mind. If not, I’d suggest a nice dress and heels—and nothing showing off too much skin. You can keep it professional while also being stylish. Have fun and good luck!

Hi! I met you a couple years ago in fashion camp (in New York) when you came to talk to us about your job as a PR specialist in Bobbi Brown. Honestly, your job sounded amazing, and to this day I'm still considering trying to get a career in PR. I was wondering if you have any tips on what classes to take in High School/ College in order to get a good internship, and later a job? Thank you!

Asked by

I answer this in my FAQs: