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WHEN PRESS COVERAGE DISAPPOINTS…

Most of the time, when publicists work on segments or features with the media, we all know for the most part what the end result will be, and are often pleased with the outcome. Sometimes the end result exceeds our expectations and the client and everyone else are happy. Yet, sometimes, the end result is incredibly disappointing and we are left having to do major damage control. A few scenarios with this end result are below…

Scenario #1:  You’ve worked for weeks on a national TV segment for your client. The segment is taped, so you executed the shoot and all goes well. You exchange countless emails with the producer to make sure they include all key messages, and are assured the segment will receive lots of air time in a prime time slot. You send an email to your client to tune in, and cross your fingers that the segment is all you were promised it would be and more. The segment airs, and it is cut short, and half of your talking points were left out as well. Client is not happy to say the least.

Scenario #2:  You have worked on a brand feature for months with a high end women’s magazine. You have taken this editor on a press trip and spent hours setting up interviews with brand execs, sending photos and information to the editor, fact checking, etc., all in anticipation of a multiple page feature. The moment you’ve been waiting for arrives and the issue lands on your desk. You excitedly open the magazine looking for pages on your brand, but the feature has been cut—slashed actually—and is now a mere half page.

Scenario #3: You work on an online feature for your brand and send the writer countless photos, quotes, and press releases. You spend days fact checking and have stressed the importance of using only approved photos and quotes. When the feature posts, your client emails you urgently demanding to know why images and quotes were used that they never approved. You look at the feature, and to your surprise, you’ve never seen half of the images or quotes used either. In fact, your client was misquoted and you don’t have rights to some of the images.

All of these scenarios and countless more happen in our line of work all of the time. The question is how do you handle tough situations with the media when they don’t deliver as promised? As a publicist, it is always hard determining if and when it is okay to express disappointment with brand coverage since, well, we aren’t paying for it. Can you tell an editor/producer that you are not happy?

The short answer is yes, but there is a way to go about it. Truth is, most editors/producers know when you’ve been shortchanged, and they feel bad about it. Most of the time, it was not their call and was completely out of their hands. Sometimes there is breaking news and your segment gets bumped or cut short, or the pages the editor was assigned originally get cut in final edit, or their Editor-in-Chief or Executive Producer just wasn’t happy with the way the piece was turning out… There are so many reasons for why each scenario above could happen, and most editors/producers will be extremely apologetic if they cannot deliver to you what they said they would. In those instances, take the apology and mention that you’d like a chance to make it right for your client in the future if the opportunity arises. If they don’t address it with you, feel free to ask them what happened so that you can explain the situation to your client. They understand that on your end, you have damage control to do, so the more information they can give you, the better.

Again, there is a way to handle these situations and it is very diplomatically and professionally—and eliminate your aggression.  You might be super pissed, but you know that old saying about getting more bees with honey?  Same idea. If you ever want to work with this person/media outlet again, you’ll need to tread lightly. That means something different for everyone, but basically, be assertive, not aggressive. There is a difference. Explain that you expected a different result and were a bit disappointed when you saw the piece and now have to explain to your client why it was cut/shortened/etc. If info about your brand/client is incorrect, ask for a correction or retraction (much easier to do for online features). The type of conversation you have depends on your relationship with the editor, so again, THIS IS BY NO MEANS THE END ALL BE ALL of how to handle the scenarios above. Everyone is different; every situation is different; every agency/company has different ways of dealing with these types of situations. Obviously, always follow protocol, but know it is okay to stand up for your client as well. Afterall, they are our first and foremost priority. However, also remember that we could not do our jobs without the press. Your network is your net worth, and, truth be told, it’s always nice to have an IOU in your back pocket to leverage when the time is right.

Maser Communications is currently seeking a FALL 2014 intern (20 hours / week - paid internship).

As a one-woman show with 14+ years PR experience across the board in-house and agency, currently managing 3 full time clients in the beauty realm, Founder and Publicist Jaime Maser is looking for a college student who is familiar with Communications / PR, savvy, poised and ready to hustle.  She will show them the ropes of running a business and rocking the beauty PR world every step of the way.  Resourcefulness, passion, autonomy and eagerness are key.  

Tasks would run the gamut from the basics of maintaining media lists and compiling clip reports to helping staff shoots and pitching digital and print media.  

Working knowledge of CisionPoint media database is a must, as is hands-on experience with Excel and PowerPoint.

Intern must have previous PR internship experience, be in the NYC-area and available at least 20 hours / week, including at least 1 / day week working alongside Jaime - otherwise, there is flexibility in hours and location.  Fall internship start date is ASAP / early September at the latest.

Qualified candidates should send their cover letter & resume to jaime@maserpr.com.

Name:  Kristin Marquet Chester

Age:  34

Position/Company:  Creative Director and Founder/Creative Development Agency (formerly Marquet Media)

Describe your job in one sentence:  Managing the day-to-day responsibilities of the agency.

Where did you go to college?  Master’s degree in PR and Marketing – New York University; Bachelor’s degree in English  

First internship? What were your responsibilities? What did you learn?  I never had an internship. I jumped into a managerial position after college.

First job in PR?  Public relations and marketing manager for a law firm in New Jersey

Did you move to another city to pursue your career in PR?  I am from New Jersey and was close to New York City so I didn’t have to move.  However, after I left the law firm, I served as the communications director for a large management consulting firm in New York City for four years.  After that, I launched my own agency, which was five years ago. 

Favorite part of your job?  I love the strategic planning and writing elements of my job.    

Least favorite part of your job?  My least favorite part is the administrative work (i.e. bookkeeping, taxes, payroll).

Favorite brands (brands you think are launching great PR campaigns)?  Chanel and Michael Kors

Biggest accomplishment so far in your career?  Securing a book deal with the first publisher in which I pitched my book idea.

Biggest lesson learned to date in your career?  Always be transparent in your dealings with clients and employees.  The more details you can provide, the more they will trust you.

Who were/are your mentors?  Believe it or not, my dad. He is a marketing genius.

Best work advice?  Be a strategic and creative thinker, write well, and always tell the truth. 

As a publicist, you can’t live without your… iPhone and MacBook Pro.  I can travel anywhere but I need those two items in order to thrive and flourish.

In order to succeed in PR, you need … to be smart, write well, and have a strong work ethic, otherwise you’ll never hack it in this field.

If you weren’t a publicist, you’d be … a lawyer.

How can my readers follow you?

Website: CreativeDevelopmentAgency.com

Twitter.com/KristinMarquet

Book: Reputation Management Strategies for Small Business (2015) 

Hi there, love your blog! I was hoping to get your insight on the job application process. I am exploring other options at the moment (job hunting) and am scheduling interviews. As the PR world is quite social, my bosses know everyone in town - everyone! As someone who has hired many others before, can you share your thoughts on if my interviews will remain confidential? Many thanks.

Asked by
Anonymous

This is a great question.  Should your interviews remain confidential? Yes. It is the right thing to do as the hiring manager. However, if they feel any sort of allegiance to your bosses, they might feel like they have to say something, or they might not even be comfortable interviewing you in the first place. I have seen that happen, but more often than not, if you kindly ask the hiring manager to keep your interview confidential, they will respect your wishes. And if they don’t, you can explain to your boss that you were exploring other opportunities. You’re allowed to interview elsewhere as an at will employee.

Best of luck! 

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UPDATE! 

Bollare Communications, a dynamic bi-coastal firm specializing in fashion, accessories, lifestyle, and beauty public relations, is seeking Fall 2014 Beauty interns to join the LOS ANGELES and NYC teams.  Applicants should have a strong interest in PR and a passion for everything beauty!

Interns will gain exposure to all facets of the industry and get a unique opportunity to support the beauty team with event coordination, creation of media lists, product trafficking to top tier editors, and more.

You should be able to start immediately and be available 2-4 days a week. 

Applicants would work first hand with the account coordinator, account supervisor and account director on all luxury makeup, haircare and skincare brands.

Responsibilities include tracking coverage, monitoring and creating press clippings, assisting in event planning, and organizational and administrative tasks.

Other Duties and Responsibilities:

  • Research for editorial calendars, outlet contacts and current trends to assist with pitches and proposals
  • Assisting with preparation and organization of all events
  • Assist on social media activity
  • Provide support for monthly and weekly client reports
  • Actively contribute to the development of client PR plans and project
  • Overall support and management in day-to-day Bollare activities

Applicants must be able to work in a fast paced environment, have a strong interest in beauty and demonstrate leadership and creativity.

This position is unpaid although school credit is available. 

All interested applicants please e-mail resumes and a short cover letter to kate@bollare.com for LA and Amanda@bollare.com for NYC.

Name:  Kelly Howard

Age:  27

Position/Company:  Los Angeles Director, Post+Beam

Describe your job in one sentence:  Oversee consumer fashion, beauty and lifestyle in the LA office of Post+Beam, playing a key role in new business development, and execution of media, social media and event programs for a diverse client roster.

Where did you go to college?  Iowa State University. Go state! 

What was your major?  I majored in Journalism/Mass Communications with an emphasis in PR and a minor in English.

First internship? What were your responsibilities? What did you learn?  Interning is such a great opportunity to really get your foot in the door. My first internship was with Alan Taylor Public Relations in New York. I was put on the Diageo Liquors account team, pitching a variety of accounts including Smirnoff, Guinness and Jose Cuervo to various outlets. One of the great things I learned was the art of pitching – not only through email, but also cold calling, and even faxing! 

First job in PR?  I was the PR Manager for the Iowa State Daily, the campus newspaper at Iowa State. I had the opportunity to be involved in the development of some truly grassroots campaigns, from a charity drive called Stuff the Bus, literally “stuffing” a bus with food donations, to the “Shread, Wear and Tear” program, where students were encouraged to create wearable items out of newspaper. Those initiatives still exist today.    

Did you move to another city to pursue your career in PR?  Yes, I moved to LA for a job in fashion PR almost five years ago.

Favorite part of your job?  Every day is truly unique. Having the opportunity to work with different clients, create PR strategies that work for their businesses and see how our work ultimately contributes to their bottom line is something I thrive on. Also, the opportunity to work with an amazing team!

Least favorite part of your job?  My least favorite part is also my biggest lesson learned – managing client expectations. You always want to give your clients exactly what they want, but not everyone is a fit for the Today Show or the front page of The New York Times. Making sure clients understand that building a brand takes time and PR doesn’t happen overnight can often be a huge challenge.

Favorite brands (brands you think are launching great PR campaigns)?  A number of our brands at Post+Beam are doing some amazing things right now.

We Are Handsome,a swimwear brand out of Australia, has had the ability to tap into a different and unique marketplace each season, expanding their reach to the travel sector, as well as securing exciting brand partnerships with Soludos, Frends Headphones and Vittoria Coffee. This not only creates exciting buzz for the brand, but creates an extra layer of access for our PR team to spread the word about the label.

Suboo, also a swimwear/resort label from Australia, has had exponential growth in the last couple of years. Being apart of that has been really exciting.

Biggest accomplishment so far in your career?  During my very first year as a publicist, I was able to get one of my first clients on the cover of Vanity Fair – still one of the coolest things I’ve done to date. Aside from that, seeing the growth and success of the Post+Beam office since joining has definitely been an exciting adventure to be a part of.

Biggest lesson learned to date in your career?  Don’t oversell and always be sure to manage client expectations. If you can’t be clear from the start, you set everyone up for failure.

Who were/are your mentors?  There’s so many great people I’ve had the opportunity to learn from and be inspired by over the years:

  • My mother. Fiercely independent and always working for she wants, my mother has always encouraged and supported me as I reached for my goals.
  • Nicole Morrison. One of our senior team members in the LA office. She and I have known each other for nearly five years and have had the opportunity to work together in a number of facets. I’m constantly amazed by her talents, work ethic and drive to be great.

Best work advice? Work smart, not hard. Set goals. Network. Be resilient. And always have a work/life balance.

As a publicist, you can’t live without your…iPhone. Cliché, I know, but it’s true.

In order to succeed in PR, you…have to be resilient, have a thick skin…and be willing to put in the work. They don’t say PR is the second most stressful job for nothing. We may post only the fun and glamorous things on Instagram, but it all comes as the result of a lot of really hard work.

If you weren’t a publicist, you’d be…that’s hard to say, maybe a spin teacher? Totally opposite side of the spectrum, but it’s my release each week, and I LOVE it.

What is your website, twitter handle, or anything else you’d like to promote?

Website: www.postandbeam.is

Instagram: @post_beam

Twitter: @post_beam

Creative Media Marketing is a full service PR agency specializing in beauty & lifestyle brands. The goal at Creative Media Marketing is to maximize their clients’ corporate message among target media, industry opinion-makers and consumers. They strategize campaigns that help achieve marketing goals and enhance and maintain a positive image among the general public.

What they do depends on their clients’ particular needs at any given time. The campaign may include corporate positioning, image development, grassroots publicity, employee communications, marketing communications, new product launches, social media marketing, crisis management…or all of the above.

Requirements:

Must be available at least days a week during the fall 2014 semester.

Responsibilities:

Through this position, interns will assist with writing press releases and pitches, account management and general upkeep and learn how to provide products for consideration in media placements. Through their internship program, CMM PR strives to grant the experience necessary to further a career in Public Relations. In doing so, they expect to develop interns’ performance in the areas of writing, event planning, client management and preparedness for the work force.

Unpaid/For-Credit

Location: 594 Broadway (in Soho)

Send resumes tosamantha@cmmpr.com

PR agency Sunshine Sachs is hiring for two great positions.  Sunshine Sachs describes their agency as a full service communications firm with a scope reaching well beyond the capabilities of a traditional PR firm. Sunshine Sachs is built on the notion that good ideas have the power to change the world we live in, shape our cultural conventions and create new models of success in every industry. Their clients include the most notable brands and personalities spanning entertainment, fashion, music and sports.  They also represent some of the world’s most impactful nonprofits and political mainstays, content creators and innovators.

See below for their job listings and info and get those resumes updated ASAP!

Talent Integration/Booker: Snr Account Executive/Account Manager

Sunshine Sachs is hiring for a position on the Talent Integration Division out of the New York and/or LA office. They are looking for someone who is passionate about their work, a team player and thinks out of the box.  The ideal candidate should have a strong understanding of the entertainment industry, robust network and experience in working with both corporate and nonprofit clients.

Desired Skills & Experience:

•         4-6+ years working in the entertainment industry or related field

•         Strong communication skills

•         Detail oriented

•         Possess a strong database of contacts across talent representatives and other public relation firms

•         Ability to creatively develop talent pitches and strategies for various events and campaigns

•         Ability to manage multiple projects simultaneously and meet deadlines

•         Desire to deliver the highest quality standards and practices

•         Creative thinking and a problem-solving attitude

Please email mitte@sunshinesachs.com with ‘Resume’ in the subject line. No phone calls please.

Music & Entertainment PR: Senior Account Executive or Account Manager

Sunshine Sachs is hiring for a position that will primarily focus on music and entertainment clients out of their New York office. They are looking for someone who is passionate about their work, thinks out of the box, understands that a pitch is not a blast and loves to work hard and have fun in the process.  The ideal candidate should have excellent media relations skills and a strong understanding of the music industry.

Desired Skills & Experience:

•         4-7 years working in music and entertainment PR

•         Established media contacts with music and entertainment writers, editors, producers

•         Ability to work with others in a team environment

•         Strong core communication skills including media relations, writing, editing and persistence

•         Excellent speaking and writing skills to handle daily pitching and reporting

•         Social media savvy

•         Detail oriented

•         Desire to over-deliver rather than meet expectations

•         Creative thinking and a problem-solving attitude

Please email shipp@sunshinesachs.com, Resume in the subject line. Please, no phone calls.

GOOD LUCK! 

 

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Name:  Tosha Cole Clemens

Age:  30

Position/Company:  Owner, Tosha Cole Clemens PR and Brand Agency

Describe your job in one sentence:  Getting clients international exposure in several different platforms such as: magazines, music videos, TV, celebrity placement, red carpet events and social media.

Where did you go to college?  FIDM- Fashion Institute of Design and Merchandising in Los Angeles

What was your major?  Merchandise Product Development

First internship?  What were your responsibilities? What did you learn? LA Movers Manufacturing (they made products for Forever 21). I was a design/product development intern. I was responsible for researching trends, creating story boards, sourcing materials and fabrics, communicating with vendors and researching different ways of getting our products to market. 

I learned how the fashion industry operated from concept to completion. How a retail store creates a design vision for the season, how the products are created and produced and how they get into the store. I was also taught the terminology of the industry and that there are several different departments within the fashion industry that exist to bring it all together. I think a lot of people only think of design, but really the industry has a lot more to it than just that.

First job in PR?  I worked for Bebe in merchandising/production and was exposed to a lot of PR. From there I went to work for Sue Wong, Wet Seal, Frederick’s of Hollywood and Fox. All of which I worked hand in hand with the PR department. After 10 years of working for top brands on the design/merchandising front, I decided to start my own PR and branding agency.

Did you move to another city to pursue your career in PR?  Once I graduated from FIDM in Los Angeles I stayed in LA for 10 years. I now go back and forth from LA to Nashville.

Favorite part of your job?  Working with different types of clients, makes it fresh every day.

Least favorite part of your job?  When you are the owner, the responsibility falls on your shoulders. It has its moments of being stressful when an event doesn’t go according to plan.

Biggest accomplishment so far in your career?  I’ve had a few—getting signed with FORD models as a model, working with the different brands I’ve worked with over the years, seeing my articles in numerous international magazines, traveling to different fashion events to cover as a fashion industry expert, and creating my own company. Each time we get press for a client, it makes me happy!

Biggest lesson learned to date in your career?  Always keep an open mind when meeting people. You never know who they are!

Who were/are your mentors?  I actually have several mentors. I love to brainstorm with others who I respect. One is Bill Cliatt who is the alumni director at FIDM. He is always so helpful and provides wonderful feedback about my business. Stacey Blanchet is another. Stacey is a designer and also is a Fashion Editor for Runway France. She has provided a lot of amazing advice and resources that I am greatly appreciative of.

Best work advice?  Do what you love and be nice to people while doing it!

As a publicist, you can’t live without your… phone. I am always on the phone or email!

In order to succeed in PR, you… must network, it’s all about making those connections!

If you weren’t a publicist, you’d be… still in merchandising/product development for brands.

How can my readers follow you? 

www.ToshaClemens.com

www.Facebook.com/ToshaColeClemens

Twitter: @ToshaClemens

Instagram: @ToshaClemens

Blog: www.NittyGrittyFashion.com

YOU ARE WHO YOU PR…

I have done PR on behalf of more than 25 brands throughout my career and the one thing they all have in common is the following: their spokesperson.  I am not talking about celebrities, models, medical professionals, socialites, designers, or other types of influencers.  Publicists are the true brand spokespeople.  We may not get million dollar contracts, but it is our job to positively and consistently represent the brands we do PR for.  It means we need to conduct ourselves in a way that reflects our brands’ values.  It means we need to behave ourselves in social media.  It means we need to endorse our brands (in a genuine way) even when we are “off the clock.” But, that’s just the point.  As publicists, we are never really off the clock.  It’s not to say that we always have to wear the clothes or makeup we represent. We of course have different interests and are fans of other brands, but in order to best represent a brand, you should be passionate enough about it to somehow incorporate it into your lifestyle. Look, I get that sometimes we rep brands that we don’t like because we have no choice.  When you work at an agency, you get a mix of brands you love and brands you could do without.  However, if you do rep a brand you love, you essentially can become the brand’s best spokesperson.

I work in house for a beauty brand that I have loved for years. I wore the makeup religiously before I even got the job.  I have now been with the brand for 5 years and have become an even bigger fan as I have repped the brand in my personal life and have even modeled some of our products in national campaigns. It makes my job easier repping products I truly believe in and actually love and use daily.  It also makes talking to the press about the brand easier because my pitches are genuine. (Editors can smell PR BS a mile away.)  If you don’t feel that way about the brand(s) you rep, then perhaps you make it your goal to do PR for a brand you do love so that you can bring more value to your client than any other type of spokesperson ever could.  Afterall, you are who you PR…

Entertainment Fusion Group (EFG PR) is looking to hire talented publicists to join their beauty and consumer lifestyle divisions in the NY office. They are looking for qualified candidates with at least 3 years of PR experience. 

To learn more about the positions, click link below for official job listing:
https://www.linkedin.com/jobs2/view/11019308?trk=job_nov 

All resume submissions can be sent to hr@efgpr.com.

Good luck!

Name:  Cheryl Kate Hohweiler

Age:  33

Position/Company:  Principal Publicist, Trinity Group PR, LLC

Describe your job in one sentence:  My job is pretty stressful at times but also very rewarding, perks are endless, you get to create daily and meet really interesting people.

Where did you go to college?  Rutgers University

What was your major?  Communications major and Sociology minor

First internship? What were your responsibilities? What did you learn?  I never had an internship. I started as an assistant in NYC but caught on pretty quickly and was promoted within six months.

First job in PR?  Tractenberg & Co. in NYC

Did you move to another city to pursue your career in PR?  Yes, I moved to Miami Beach in 2009. I was so OVER New York.

Favorite part of your job?  You’re always signing new clients and existing clients are always launching new products or new collections, planning different events… it never ends.  Every day is always different, which I love. I am a creative person by nature, so I love that I get to constantly create. It makes me feel accomplished.

Least favorite part of your job?  I guess my least favorite part would be when you secure an AMAZING placement and it gets cut at the last minute.  That’s the nature of the PR beast, nothing is ever guaranteed 100%.

Favorite brands (brands you think are launching great PR campaigns)? I really loved the Wren Clothing (based out of LA) “First Kiss” campaign.

Biggest accomplishment so far in your career? I would have to say my biggest accomplishment is going out on my own and creating Trinity Group PR-so scary but definitely worth it.

Biggest lesson learned to date in your career? I’m a realist by nature, and personally, I feel like the more honest you are with your clients, the more they respect you and the closer relationship you will have with them.  Blowing smoke up someone’s a** all the time will only lead to failure, never over-promise and under-deliver.

Who were/are your mentors? I don’t think I have anyone in particular, and I don’t want to play favorites in case they are reading this article! I think everyone I have worked for throughout my career taught me so much, from pitching and people skills to becoming a better writer. It all shaped who I am career-wise.

Best work advice?  Everything has a solution.  In PR, you have to think quickly and act fast. Panicking and stressing out only wastes time. 

As a publicist, you can’t live without your… phone, obviously.

In order to succeed in PR, you… need to have thick skin, exceptional time management skills and the ability to deal with all sorts of people.

If you weren’t a publicist, you’d be…a stylist or fashion writer

How can my readers follow you?

Twitter: @TrinityGroupPR

Facebook: https://www.facebook.com/pages/Trinity-Group-PR/185134975014255?ref=hl

I am finishing my summer internship at my dream company. I want to write a thank you note to leave on a good note but its a small team and I work with all of them. Do I leave a note for every single person or don't even bother?

Asked by
Anonymous

Yes, write a thank you note to every person you worked with and include what they personally taught you or why you enjoyed working with them specifically. A personalized note goes a very long way, and if it is a small team, it should be pretty easy to accomplish. Even if it wasn’t, taking them time to write thank you notes to all team members will leave a lasting impression and is worth the time and hand cramps! Good luck!

I've told my parents I want to go into PR but they think I should be a doctor. I'm a junior and I've been thinking of PR and they threatened that they won't pay my tuition for college.

Asked by
Anonymous

Is there any part of you that wants to be a doctor? If not, I suggest you have a serious discussion with your parents because that is not a profession you can be forced into. I have friends in medical school and they have been in school for what seems like forever. However, they love it and are passionate about being doctors, so they don’t mind the many years of school, hours upon hours of studying, test taking after test taking, late nights and early mornings on call, 48 hour shifts, a non existent social life, and the list goes on. You need to love that job to be able to do that job well. It is incredibly rewarding and exciting and fascinating, but you have to want it. 

That said, they may have a personal reason why you becoming a doctor is important to them—and I’m sure you know the reason, or can guess. Are they doctors themselves? Do they believe that working in medicine is the only way you can make a good living? Do they fully understand what PR is and what a publicist does? Perhaps they need to be educated about the field to make them more comfortable? Have you shown them examples of successful publicists and how you can make a good living in this profession?

I am not one to meddle in family affairs, so this is a situation you have to personally navigate in a way only you know how to handle. What I will say is that if you all agree to disagree, there are scholarships you can apply for to schools with PR programs if you need financial support. Or maybe you meet in the middle and you entertain PR in the medical field. Hopefully, they come around and support you fully, but if not, only you know what the right course of action will be. This is a tough situation, so I wish you the best of luck, no matter which path you end up taking. 

Hello. I am very young and I am aspiring to break into the fashion world when I attend college next year. My mother has advised me make a fashion blog but I don't exactly know where to start or how to get the following. What classes do you recommend that I apply for when I attend college in the latter days? And how should I work toward having a successful fashion blog? I love your blog immensely and I appreciate any advice given. Thanks so much, K.

Asked by
Anonymous

I talk about which courses to take if you’re interested in PR as part of my FAQs: http://theprcloset.tumblr.com/FAQ

If you want specific fashion courses, you may need to attend a school with that offering such as FIT, The New School, SCAD, etc. Not all universities have fashion programs, so you’ll need to do your research.

Re: starting a blog, it’s a bit more complex than most might think. You need to be a good writer if you plan on including editorial content.  If you only plan on using pictures, you need to be creative and have an eye for photography and design to ensure that your images are interesting enough to make people want to follow your blog to see them. The blog needs to have a point of view and a consistent voice/theme, so you need to make sure you actually have something interesting to say. You should also check out various blog building templates to see which format is best for you. I prefer Tumblr (which is a great platform to gain followers more easily), but WordPress, Weebly, SquareSpace, Posterous and Blogger are great as well.

I suggest you start the blog not because you want a successful fashion blog ala Man Repeller, but because you love fashion and want to share that passion on a unique platform. It will be a good thing to have when you start to apply to colleges and later when you start to interview to showcase your skills and passion. If it does take off, that’s great. And speaking of taking off, you’ll need to do some PR to get the word out, so post on your other social media platforms (boost your post on Facebook for more exposure), follow other fashion bloggers, engage with the fashion community online and via twitter (retweet fashion influencers), etc and the community will start to build. 

Best of luck to you and have fun!